PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE), HARGA (PRICE) TERHADAP KESETIAAN MEREK (BRAND LOYALTY) MELALUI EKUITAS MEREK (BRAND EQUITY) DI ARTOTEL HOTEL CHAIN. CULTOURE. 2025;6(1):1-9. Accessed December 23, 2025. https://journal.mpukuturan.ac.id/index.php/cultoure/article/view/822