PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE), HARGA (PRICE) TERHADAP KESETIAAN MEREK (BRAND LOYALTY) MELALUI EKUITAS MEREK (BRAND EQUITY) DI ARTOTEL HOTEL CHAIN. CULTOURE. 2025;6(1):1-9. Accessed February 11, 2026. https://journal.mpukuturan.ac.id/index.php/cultoure/article/view/822