PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE), HARGA (PRICE) TERHADAP KESETIAAN MEREK (BRAND LOYALTY) MELALUI EKUITAS MEREK (BRAND EQUITY) DI ARTOTEL HOTEL CHAIN. (2025). Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu, 6(1), 1-9. https://journal.mpukuturan.ac.id/index.php/cultoure/article/view/822