“PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE), HARGA (PRICE) TERHADAP KESETIAAN MEREK (BRAND LOYALTY) MELALUI EKUITAS MEREK (BRAND EQUITY) DI ARTOTEL HOTEL CHAIN”. 2025. Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu 6 (1): 1-9. https://journal.mpukuturan.ac.id/index.php/cultoure/article/view/822.