“PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE), HARGA (PRICE) TERHADAP KESETIAAN MEREK (BRAND LOYALTY) MELALUI EKUITAS MEREK (BRAND EQUITY) DI ARTOTEL HOTEL CHAIN”, CULTOURE, vol. 6, no. 1, pp. 1–9, Jul. 2025, Accessed: Feb. 11, 2026. [Online]. Available: https://journal.mpukuturan.ac.id/index.php/cultoure/article/view/822