PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE), HARGA (PRICE) TERHADAP KESETIAAN MEREK (BRAND LOYALTY) MELALUI EKUITAS MEREK (BRAND EQUITY) DI ARTOTEL HOTEL CHAIN. CULTOURE [Internet]. 2025 Jul. 4 [cited 2025 Dec. 23];6(1):1-9. Available from: https://journal.mpukuturan.ac.id/index.php/cultoure/article/view/822