Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu
C U L T O U R E: Jurnal Ilmiah Pariwisata Budaya Hindu focuses on publishing scholarly works in the fields of tourism and Hindu culture. The journal aims for the published ideas to contribute positively to the advancement of knowledge, particularly in tourism and Hindu cultural studies. Cultoure is published twice a year, in April and October, by the Hindu Cultural Tourism Study Program at the State Hindu College of Mpu Kuturan Singaraja.
PENGARUH ATRAKSI WISATA TERHADAP KEPUASAN PENGUNJUNG DI KAMPUNG BATIK CIBULUH KOTA BOGOR
The development of creative tourism has encouraged destinations to provide attractions that not only attract visitors but also create memorable experiences. Kampung Batik Cibuluh in Bogor City is a creative tourism destination that offers batik-making activities as its main attraction, making it important to examine the influence of tourist attractions on visitor satisfaction. This study aims to analyze the effect of tourist attractions on visitor satisfaction at Kampung Batik Cibuluh, Bogor City. A quantitative approach with an explanatory research design was employed. The study involved 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through descriptive statistics, validity and reliability tests, simple linear regression, t-test, and coefficient of determination (R²) using IBM SPSS Statistics 26. The results indicate that all research instruments were valid and reliable. Hypothesis testing revealed that tourist attractions have a positive and significant effect on visitor satisfaction, with a t-value of 32.007 and a significance level of <0.001. The coefficient of determination (R²) value of 0.913 indicates that 91.3% of the variation in visitor satisfaction can be explained by tourist attractions, while the remaining 8.7% is influenced by other factors outside the model. These findings demonstrate that unique and attractive tourist attractions supported by adequate facilities play an important role in enhancing visitor satisfaction. Therefore, the management of Kampung Batik Cibuluh should continuously improve the quality of its tourist attractions to strengthen the competitiveness and sustainability of this culture-based creative tourism destination. Keywords: tourist attraction, visitor satisfaction, creative tourism, Kampung Batik Cibuluh, cultural tourism.
PEMBERDAYAAN PECALANG DALAM MENDUKUNG PARIWISATA BERKELANJUTAN DI DESA ADAT PEMUTERAN, BALI:
Abstract Tourism brings economic benefits to the community, but it also presents challenges in maintaining security, social order, and cultural preservation in traditional village (desa adat) areas. In this context, pecalang, as a traditional security system holds a strategic role in supporting sustainable tourism based on local wisdom, as well as in empowering pecalang to safeguard customary territories in order to support the sustainability of tourism in Pemuteran Traditional Village, Bali. This research employs an empirical legal research method with a socio-legal approach, conducted through field studies, observation, interviews, and a review of relevant laws and regulations, particularly Bali Provincial Regulation Number 4 of 2019 concerning Traditional Villages. The results indicate that pecalang play an important role in maintaining social order, protecting sacred areas, monitoring tourist activities, and building synergy with formal security forces. This study also finds that strengthening the capacity of pecalang through training in law, communication, and tourism security management is a key requirement in facing the dynamics of modern tourism. In conclusion, the empowerment of pecalang based on local wisdom is able to strengthen sustainable tourism security while preserving the cultural and customary legal existence of Bali. Keywords: Pecalang, sustainable tourism, traditional village, tourism security, Balinese local wisdom.
PEMANFAATAN TAMAN KOTA SEBAGAI RUANG INTERAKSI SOSIAL MASYARAKAT DI TAMAN LANGSAT JAKARTA
Langsat Park is a green open space located in an urban area. These changes are evident in the improvement of facilities, cleanliness, security, and the arrangement of the park area for visitors. The existence of city parks is now starting to be noticed and utilized optimally by city residents, considering that their existence is balanced with the existence of malls or shopping centers whose construction is located in urban areas. This has become an alternative choice that can be utilized by city residents for a more comfortable place to interact for urban residents in using city facilities, especially Langsat Park as an open space. In this article, we will discuss the criteria for a comfortable city park for interaction for urban residents in general. To determine the level of comfort, an interview method was conducted where direct contact was carried out. Furthermore, the frequency of these keywords will be used as a reference to define the level of comfort of city parks. This article is expected to be used as a reference in the planning or development of comfortable city parks in the future. Keywords: urban park, green open space, social interaction, comfort, public space
DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KONDISI SOSIAL EKONOMI MASYARAKAT DESA WISATA KAMPUNG MAJAPAHIT BEJIJONG MOJOKERTO
Kampung Majapahit Bejijong Tourism Village is a history and culture-based tourism village that has developed rapidly in Mojokerto Regency. The development of tourism in this village has the potential to cause changes in the socio-economic conditions of the local community. This study aims to analyze the impact of tourism development on the socio-economic conditions of the local community in Kampung Majapahit Bejijong Tourism Village. The method used in this research is a qualitative method with a descriptive qualitative approach. Data collection techniques were conducted through semi-structured interviews, direct observation, and documentation. Data analysis used the Miles and Huberman interactive model which includes data reduction, data presentation, and conclusion drawing. The results show that tourism development has a positive impact on the social conditions of the community, including changes in social interaction patterns becoming more open, changes in community roles and activities from the agricultural sector to the tourism sector, and a fairly good level of community participation in deliberations and tourism management. The economic impacts found include the creation of new jobs through homestays, tour guides, UMKM, and local crafts, as well as increased income for some communities directly involved in tourism activities. However, the study also found that community participation is still induced and uneven, income increases have not been felt equally by all community members, and the distribution of economic benefits remains concentrated among those directly involved. This study concludes that tourism development in Kampung Majapahit Bejijong Tourism Village generally has a positive impact, but still requires more inclusive management so that participation and economic benefits can be felt more equitably towards sustainable tourism. Keywords: Socio-Economic Impact, Tourism, Tourism Village, Kampung Majapahit Bejijong
PERAN KELOMPOK SADAR WISATA (POKDARWIS) DALAM PEMBERDAYAAN MASYARAKAT DI KAMPUNG HERITAGE PENELEH SURABAYA
Abstract Community empowerment in community-based tourism management is a key factor for the sustainability of tourist destinations. This study aims to analyze the role of the Tourism Awareness Group (Pokdarwis) in community empowerment in Kampung Heritage Peneleh, Surabaya, and to identify the obstacles faced. The research employed a qualitative approach with informants selected purposively, including Pokdarwis members, local residents, and tourism managers. Data collection techniques included in-depth interviews, participatory observation, and documentation. Data analysis used the Miles and Huberman model, and data validity was ensured through source and method triangulation. The findings indicate that Pokdarwis has implemented three stages of empowerment: awareness (through socialization, door-to-door visits, and GUSI/weekly clean-up activities), participation (community involvement remains situational and uneven), and efforts toward economic independence (the development of typical souvenirs is still in the planning stage and has not been realized). The obstacles faced are multidimensional, including limited sustainable funding, low and uneven community awareness and participation, time constraints and lack of commitment among Pokdarwis members due to the absence of incentives, and weak coordination with the sub-district office and relevant agencies. This study recommends strengthening self-funding mechanisms, increasing the intensity of community leader-based socialization, providing non-material incentives for active members, and strengthening regular institutional coordination. Keywords: Community empowerment; Pokdarwi; Kampung Heritage Peneleh; sustainable tourism; community participation
ANALISIS PROMOSI MELALUI MEDIA SOSIAL THE HIDDEN STRAWBERRY GARDEN SEBAGAI DESTINASI AGROWISATA DESA PANCASARI
Pengembangan agrowisata menghadapi tantangan dalam hal promosi, terutama dalam optimalisasi penggunaan media digital untuk meningkatkan kunjungan wisatawan. Penelitian ini bertujuan untuk menganalisis potensi pengembangan agrowisata serta pemanfaatan media sosial sebagai alat promosi di The Hidden Strawberry Garden, Desa Pancasari, Kabupaten Buleleng. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan teknik reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa The Hidden Strawberry Garden memiliki potensi agrowisata yang baik ditinjau dari aspek daya tarik, aksesibilitas, fasilitas, dan pelayanan pendukung. Daya tarik utamanya meliputi aktivitas memetik stroberi, suasana alam yang sejuk, serta aneka olahan produk stroberi. Media sosial dimanfaatkan sebagai alat promosi melalui penyebaran konten visual dan informasi yang mampu meningkatkan perhatian, ketertarikan, keinginan, serta tindakan berkunjung wisatawan. Faktor pendukung promosi meliputi kualitas konten, interaksi audiens, dan jangkauan media sosial, sementara faktor penghambatnya antara lain keterbatasan sumber daya manusia, keterampilan dalam mengelola konten, serta perubahan tren digital yang cepat. Penelitian ini menyimpulkan bahwa media sosial berperan strategis dalam mendukung pengembangan agrowisata yang berkelanjutan, khususnya dalam memperkenalkan potensi lokal kepada wisatawan secara lebih luas. Kata kunci: agrowisata, media sosial, promosi digital, The Hidden Strawberry Garden, Desa Pancasari
ANALISIS PERAN INFLUENCER DALAM MEMPROMOSIKAN DAYA TARIK WISATA GATEP LAWAS DI DESA AMBENGAN
The development of social media has transformed tourism promotion patterns, where influencers have become important actors in introducing tourist destinations to wider audiences through digital platforms. This study aims to analyze the tourism potential of Gatep Lawas in Ambengan Village, Buleleng Regency, examine influencer content in destination promotion, and identify the role of influencers in enhancing social media-based digital promotion. This research employed a qualitative method with a phenomenological approach. Informants were determined using purposive sampling techniques involving tourism managers, influencers, tourists, and local communities. Data were collected through observation, interviews, documentation, and data triangulation. Data analysis utilized Multimodal Discourse Analysis (MDA) to examine social media content and the interactive analysis model of Miles and Huberman to analyze field data. The results indicate that Gatep Lawas possesses strong tourism potential through river tubing attractions, natural panoramas, and a serene rural atmosphere. Influencer content was found to be effective in attracting audience attention through engaging visuals, storytelling, and intensive digital interaction. Influencers also play a role in increasing awareness, building a positive destination image, and encouraging tourist visitation interest. The study concludes that influencers have a strategic role in the digital promotion of local tourist destinations and can serve as an effective promotional medium in supporting sustainable tourism development at Gatep Lawas. Keywords: Influencer, digital promotion, social media, tourist attraction, Gatep Lawas, sustainable tourism.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA GUIDE
The tourism industry relies heavily on the quality of human resources, particularly tour guides, who play a strategic role in shaping tourist experiences and satisfaction. At EXO Travel Indonesia in Bali, variations in freelance tour guide performance have been identified, particularly in terms of service consistency, punctuality, and adherence to operational standards. These issues indicate the need to examine factors that may influence performance, especially work motivation and work discipline. This study aims to analyze the influence of work motivation and work discipline on the performance of freelance tour guides at EXO Travel Indonesia, Bali. This research uses a quantitative approach with a causal associative design. The population consisted of 50 freelance tour guides, all of whom were selected as samples using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression supported by t-test, F-test, and coefficient of determination with the assistance of SPSS software. The results show that work motivation has a positive and significant effect on tour guide performance, and work discipline also has a positive and significant effect on tour guide performance. Simultaneously, both variables significantly influence tour guide performance with a contribution of 62.1%, while the remaining 37.9% is influenced by other variables outside the study. Keywords: work motivation; work discipline; tour guide performance; EXO Travel Indonesia; Bali.
GEOGRAFI PARIWISATA HIU PAUS DI INDONESIA: PENDEKATAN SPASIAL DAN SOSIO-EKOLOGIS
Ekowisata hiu paus (Rhincodon typus) berkembang pesat di Indonesia sebagai bagian dari inisiatif pariwisata berkelanjutan. Namun, aktivitas yang tidak terkelola dapat menyebabkan degradasi ekologis dan perubahan perilaku pada spesies laut. Penelitian ini bertujuan untuk menganalisis ekowisata hiu paus melalui pendekatan geografis dengan menggunakan perspektif spasial dan sosial-ekologis. Penelitian ini menggunakan metode deskriptif kualitatif yang didukung oleh data sekunder, kajian pustaka, dan analisis geospasial menggunakan Sistem Informasi Geografis (SIG). Hasil penelitian menunjukkan adanya korelasi antara suhu permukaan laut, arus laut, dan ketersediaan plankton yang memengaruhi distribusi hiu paus. Interaksi manusia, khususnya melalui praktik penangkapan ikan tradisional (bagan), juga berkontribusi terhadap pola agregasi. Secara ekonomi, ekowisata memberikan manfaat yang signifikan bagi masyarakat lokal, tetapi memerlukan pengelolaan berdasarkan daya dukung lingkungan. Penelitian ini menegaskan pentingnya integrasi dimensi lingkungan, sosial, ekonomi, dan kebijakan dalam pengembangan ekowisata yang berkelanjutan. Kata Kunci: Ekowisata Hiu Paus, Pendekatan Geografis, Sistem Informasi Geografis (SIG), Pariwisata Berkelanjutan, Sosial-Ekologis.
KONTRIBUSI LEMBAGA PELATIHAN KERJA (LPK) LAGUNA SINGARAJA DALAM PENGEMBANGAN SUMBER DAYA MANUSIA PARIWISATA DI BALI UTARA
Abstract The imbalance of human resources (HR) in the tourism sector of North Bali, characterized by a lack of skilled local workers and dependence on outside labor, forms the background of this study. The research aims to examine the contribution of Laguna Singaraja Vocational Training Institute (LPK) in tourism HR development, specifically the impact of training on work readiness, competence, and self-reliance of local residents. A qualitative descriptive-analytic approach was employed, with data collected through in-depth interviews with 15 trainees, 5 instructors, and 5 hotel partner managers. Thematic analysis was used. The results show that LPK Laguna Singaraja plays a strategic role through competency-based training emphasizing hands-on practice, discipline, and professional ethics. Key findings reveal improvements in participants’ technical and non-technical skills, creation of work-ready labor, reduction of village unemployment, and support for North Bali’s tourism industry by supplying competent local HR. Despite challenges such as limited facilities, costs, and low initial public interest, LPK Laguna addresses these through direct promotion, participatory approaches, quality improvement, and industry partnerships. In conclusion, LPK Laguna Singaraja significantly contributes to tourism HR development and has the potential to serve as a model for other regions. Keywords: vocational training, tourism human resources, work readiness, North Bali, LPK Laguna Singaraja
INDUSTRIALISASI KESENIAN BALI PADA PERTUNJUKAN BALI AGUNG SHOW DI TAMAN SAFARI AND MARINE PARK KABUPATEN GIANYAR PROVINSI BALI
Abstract This article explores the phenomenon of comercialisation of traditional Balinese theater arts, especially the "Bali Agung Theatre," in the context of the cultural tourism industry in Bali. Using a qualitative approach with a case study method, this research analyzes how the Bali Agung theater arts are adapted and modified to meet the needs of the tourism market. Data was collected through direct observation, in-depth interviews with artists, tourism managers and audiences, as well as analysis of related documents. The results show that although this commodification has helped preserve some aspects of traditional theatre, there are concerns about authenticity and loss of original cultural values. This article also discusses the economic and social impacts of this commodification, as well as the challenges and opportunities faced by arts practitioners and tourism managers in maintaining a balance between cultural preservation and economic needs. It is hoped that these findings will provide new insights for the development of sustainable tourism policies that respect and preserve Bali's cultural heritage. Key words: Bali Agung Theatre, commercialisation, cultural industry, Bali tourism, cultural preservation.
TUMPANG TINDIH KEWENANGAN DALAM TATA KELOLA PAMERAN PERDAGANGAN DAN INDUSTRI MICE DI INDONESIA: ANALISIS DISHARMONI REGULASI ANTARA SEKTOR PARIWISATA DAN PERDAGANGAN
Abstract This study aims to analyze the conceptual position of trade fairs within the Meetings, Incentives, Conventions, and Exhibitions (MICE) ecosystem and to examine the overlapping authority between the tourism and trade sectors in Indonesia’s exhibition industry governance. The research employs a qualitative approach using an integrative literature review with a systematic search strategy involving scientific publications, international reports, and regulatory documents related to business events, trade fairs, governance, and regulatory overlap. Data were analyzed through thematic analysis and conceptual interpretation to identify the relationship between trade fair classification, governance overlap, and regulatory disharmony. The findings reveal that trade fairs are positioned as a subcategory of exhibitions within the international MICE industry and function simultaneously as business tourism activities and instruments of trade promotion and economic development. This hybrid position places trade fairs at the intersection between tourism governance and trade governance, resulting in regulatory overlap, institutional fragmentation, and multiple licensing practices in Indonesia. The study also finds that several Asia-Pacific countries have developed more integrated MICE governance systems through centralized governance, convention bureaus, and cross-sector institutional coordination. The main contribution of this study lies in strengthening the integrated business events governance perspective to explain authority conflicts between the tourism and trade sectors and the importance of regulatory harmonization in developing Indonesia’s national MICE industry. Keywords: MICE, Trade Fair Governance, Regulatory Overlap, Business Events, Tourism Governance
UMRAH TRAVEL FAIR PERFORMANCE: AN INTEGRATED MODEL OF EVENT MANAGEMENT DIMENSIONS AND MUSLIM CUSTOMER PERCEIVED VALUE (MCPV) AS A CRITICAL MEDIATOR. A CASE STUDY OF THE GARUDA UMRAH TRAVEL FAIR 2023–2025
Abstract The rapid growth of religious tourism in Indonesia, particularly the Umrah pilgrimage, has necessitated a shift in event management strategies to align with the unique needs of Muslim consumers. This study examines the performance of the Garuda Umrah Travel Fair (GUTF) 2023–2025 by analysing the influence of event planning, operation, and evaluation, with Muslim Customer Perceived Value (MCPV) acting as a mediating variable. Utilizing a quantitative methodology and Structural Equation Modelling (SEM-PLS), a survey was conducted on 259 exhibitors and stakeholders across three years’ event cycles. The findings indicate that while event operation and evaluation are significant performance drivers, event planning acts solely as a structural "hygiene factor" with no direct significant impact. Crucially, the study identifies an "evaluative scrutiny" paradox: higher perceived spiritual and functional values (MCPV) lead to more critical performance assessments by experienced stakeholders. This research contributes to Islamic event management theory by introducing the "Critical Amplifier" model of perceived value. Keywords: Event Performance, Event Management, Muslim Customer Perceived Value (MCPV), Religious Tourism, Garuda Umrah Travel Fair.
PERSEPSI GENERASI Z TERHADAP SENIOR LIVING TOURISM DI JAKARTA
This study examines Generation Z’s perception of senior living tourism in Jakarta, focusing on the role of wellbeing perception in shaping perceived value and behavioral intention. The increasing elderly population has encouraged the emergence of senior living tourism as a form of tourism that integrates recreational, social, and health-oriented services to support active and meaningful aging. However, public understanding and acceptance of this concept, particularly among younger generations, remain limited. This study aims to analyze the effect of wellbeing perception on behavioral intention, both directly and indirectly through perceived value among Generation Z in Jakarta. A quantitative approach was employed using a survey method, and data were collected from 250 Generation Z respondents domiciled in Jakarta. The analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that wellbeing perception has a significant positive effect on behavioral intention and perceived value. Perceived value was also found to have a significant effect on behavioral intention. Furthermore, perceived value significantly mediates the relationship between wellbeing perception and behavioral intention. These findings highlight that Generation Z’s support and acceptance of senior living tourism are strongly influenced by their perception of elderly wellbeing and the value they associate with the concept. This study emphasizes the importance of communicating senior living tourism as a socially valuable and wellbeing-oriented tourism concept to ensure its sustainable development in urban areas such as Jakarta.
SYSTEMATIC LITERATURE REVIEW ATAS PERKEMBANGAN WELLNESS TOURISM DAN INDUSTRI SPA: DARI TREN GLOBAL MENUJU TRANSFORMASI BERKELANJUTAN INDONESIA
Wellness tourism is one of the fastest-growing sectors within the global tourism industry, marked by rising attention to holistic health, emotional balance, and spiritual well-being. This study aims to analyze the development, business models, and regulatory frameworks of wellness tourism and the spa industry at the global, Asian regional, and Indonesian levels, with a particular focus on opportunities to apply regenerative wellness principles in policy and destination development. The research employs a Systematic Literature Review (SLR) of 30 scientific articles indexed in Scopus and ScienceDirect, along with official reports from the Global Wellness Institute, ESCAP, and the Ministry of Tourism. The findings indicate a global shift from luxury-based relaxation to more meaningful, sustainability-oriented healing experiences. In Asia, wellness practices have evolved through the integration of cultural heritage, spiritual philosophies, and technology. Meanwhile, Indonesia possesses strong potential through its traditional spa practices, herbal remedies, and community-based tourism, which reflect harmonious human–nature relations. This study highlights the importance of innovative business models, professional certification, and the strengthening of digital ecosystems across the entire customer journey. The main conclusion suggests that Indonesia holds significant potential to become a center for regenerative wellness in Southeast Asia by adopting an approach that balances economic, social, and ecological values. Keywords: Wellness Tourism; Spa Industry; Regenerative Wellness; Sustainable Destination Development.
PENGARUH BUDAYA KERJA MULTITASKING DAN GAYA KEPEMIMPINAN TERHADAP LOYALITAS MELALUI KEPUASAN KERJA KARYAWAN DI HOTEL BERBINTANG DARI ARTOTEL GROUP
This study examines the influence of multitasking work culture and leadership style on employee satisfaction and loyalty at ARTOTEL Group. A quantitative survey was conducted with 170 employees as respondents, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and indirect hypotheses. The results show that multitasking work culture does not significantly affect employee satisfaction or loyalty, either directly or through job satisfaction. In contrast, leadership style has a significant positive effect on both satisfaction and loyalty, with job satisfaction mediating the relationship between leadership style and loyalty. These findings indicate that effective leadership is crucial for enhancing employee satisfaction and fostering loyalty, whereas multitasking work culture alone is insufficient. This study provides practical implications for hotel management to prioritize leadership development to strengthen employee engagement and organizational commitment. Keywords: Multitasking, Leadership Style, Job Satisfaction, Employee Loyalty
PENGARUH PENGALAMAN LIBURAN TERHADAP PERSEPSI WISATAWAN PADA LAYANAN SAHABAT RATU TOUR
The purpose of this study is to examine the impact of holiday experiences on tourists' impressions of participating in the Sahabat Ratu Tour tour package. The holiday experience is examined through five dimensions based on Rageh's (2013) theory: comfort, hedonic, safety, recognition, and relational. This study used a descriptive quantitative approach with purposive sampling and included 95 participants from the Sahabat Ratu Tour open trip. The study instrument was examined for validity and reliability, and all claims were found to be valid and reliable. The basic linear regression test indicates a substantial impact of vacation experience on tourist impressions, with a significance value of 0.000 and a coefficient of determination (R²) of 0.731. This suggests that 73.1% of tourist perceptions can be attributed to their vacation experience. The findings of this study show that the more positive tourists' experiences during their trip, the higher their assessment of Sahabat Ratu Tour's service quality. Keywords: Holiday Experience; Tourist Impression; Service Quality
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK TERHDAP KEPUTUSAN BERKUNJUNG WISATAWAN KE FLORAWISATA SANTERRA DE LAPONTE
The popularity of TikTok as a rising social media platform has been utilized by many tourism sector managers as a means to introduce tourist attractions through the presentation of content that is interesting, informative, and easily accessible. Flora Wisata Santerra de Laponte, as one of the tourist attractions in Malang Regency, also utilizes the official TikTok account @florawisata.santerra. Therefore, this study aims to determine the extent of the influence of TikTok content from the @florawisata.santerra account on tourists decisions to visit Florawisata Santerra de Laponte. This study uses a descriptive quantitative method with a sample of 100 respondents who are followers of the @florawisata.santerra TikTok account and have visited the tourist site. Based on the research results, the influence of the TikTok content variable on the visit decision variable was measured using a coefficient of determination test, which yielded a result of 21.2%. This result was determined based on the R Square value obtained through SPSS calculations.Then the calculation of the hypothesis with the t test formula, obtained t count of 5.140. it can be concluded based on the results of the hypothesis that Ho is rejected and Ha is accepted, which means that there is a significant influence between TikTok content @florawisata.santerra on visiting decisions. Keywords: TikTok, Social Media Content, Visiting Decision, Flora Wisata Santerra de Laponte.
IDENTIFIKASI POTENSI PENGEMBANGAN FOREST HEALING DI BUKIT KUNEER KEBUN TEH WONOSARI, MALANG
Abstract This research is based on society’s growing awareness of a healthy lifestyle, which has driven the growth of wellness tourism, especially after the Covid-19 pandemic. Forest healing is one form of wellness tourism activity that utilizes natural environments to support physical well-being and mental recovery. Bukit Kuneer, located within the Wonosari Tea Plantation in Malang, is one such area that holds significant potential for forest healing development by optimizing existing land use and environmental assets. This study aimed to identify the development potential of forest healing at Bukit Kuneer based on the criteria outlined in the Standar Nasional Indonesia (SNI, 2021). This research employed a descriptive qualitative method. Data were collected through direct observation and interviews with site managers and tourists visiting Bukit Kuneer. Data analysis referred to the forest healing indicators in the Standar Nasional Indonesia (2021), combined with findings from previous studies. The results of this study showed that Bukit Kuneer fulfilled most of the key criteria to be developed as a forest healing site. The site met essential indicators related to physical characteristics, aesthetics, and environmental carrying capacity. Tourists also experienced aspects of forest healing including memorable experiences, emotional satisfaction, and perceived benefits, despite the absence of a formal forest healing tour package. However, further development still required improvements in supporting facilities, human resources, and educational interpretation for visitors. Bukit Kuneer holds strong potential to become a leading forest healing destination in East Java by optimizing thematic features that focus on wellness and natural restoration. Keywords: Forest Healing, Wellness tourism, Nature-Based Tourism
PENGARUH DIMENSI EWOM TERHADAP MINAT BERKUNJUNG WISATAWAN KE WISATA EDUKASI KANSA
In the digital era, prospective tourists increasingly rely on online reviews and comments to shape their perceptions of destinations. One factor suspected to influence visiting decisions is electronic word of mouth (eWOM). This study aims to analyze the effect of eWOM dimensions, namely intensity, valence of opinion, and content, on tourists’ visiting decisions at KANSA Educational Tourism. The research employed a quantitative approach by distributing questionnaires to 100 respondents. Data were analyzed using multiple linear regression after validity, reliability, and classical assumption tests were fulfilled. The findings reveal that intensity, valence of opinion, and content significantly influence visiting decisions, both partially and simultaneously. Among these dimensions, valence of opinion was identified as the most dominant factor in shaping tourists’ decisions. The study concludes that eWOM plays a crucial role in influencing visiting decisions; therefore, the management of KANSA Educational Tourism should encourage positive reviews, strengthen promotional intensity, and enrich digital content. Keywords: electronic word of mouth, intensity, valence of opinion, content, visiting decision
KONTRIBUSI DIMENSI EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG WISATAWAN KE AIR TERJUN DOLO KEDIRI
This research aims to measure the contribution of the dimensions of Experiential Marketing towards the interest of tourists in revisiting Dolo Waterfall in Kediri. The approach used is quantitative with explanatory research methods. The sample in this study consisted of 100 respondents selected using purposive sampling technique. Data collection was conducted using a Likert scale-based questionnaire. Multiple linear regression was used in the data analysis techniques of this study with the help of SPSS application. The research findings indicate that simultaneously, the five dimensions of experiential marketing have a significant impact on tourists' interest in revisiting. Partially, only the sense dimension has a significant and positive impact. Meanwhile, the feel, think, and act dimensions have a significant but negative impact, and the relate dimension does not have a significant impact. Keywords: Experiential Marketing; Revisit Intention; Dolo Waterfall Kediri
ANALISIS FUNGSI MANAJEMEN PELAKSANAAN (ACTUATING) DI KAMPUNG LAWAS MASPATI SURABAYA
Community-based tourism village development is a crucial strategy for enhancing local welfare and cultural preservation, in line with the mandate of national tourism policy. Nevertheless, its implementation often faces fundamental challenges, such as low active community participation, minimal socialization, and a lack of synchronization among stakeholders. Kampung Lawas Maspati in Surabaya, a tourist attraction with historical potential, experiences similar obstacles in optimally coordinating resident participation, indicating weaknesses in managerial functions. This study aims to analyze the implementation of the actuating function based on the POAC management framework in Kampung Lawas Maspati, Surabaya, and to identify its supporting and inhibiting factors. The method used is descriptive qualitative with a case study design. Data was collected through in-depth interviews, participatory observation, and documentation, which were then analyzed using the Miles and Huberman interactive model. The results show that the implementation of tourism activities runs effectively thanks to a collective strength sustained by the spirit of mutual cooperation. Resident motivation is successfully built through a combination of financial incentives (transparent fee distribution and "saweran" bonuses) and non-financial incentives (a sense of pride and togetherness). Participatory leadership that sets an example, flexible two-way communication via WhatsApp groups, and an adaptive directing system are key to its success. However, several challenges were identified, such as the absence of written Standard Operating Procedures (SOPs), which risks service inconsistency, and limited human resource capacity for professional services. Therefore, the development of SOPs and human resource capacity building are the main recommendations for sustainability. Keywords: Tourism Village Management, Community Participation, POAC Management, Actuating, Kampung Lawas Maspati
The tourism sector in Indonesia, as one of the main pillars of the economy, has significant potential to drive economic development and create job opportunities. In this context, Kota Lama Surabaya, which was inaugurated as a historical and cultural tourism area on July 3, 2024, is the focus of this research. The revitalization of this area aims to enhance the welfare of the local community through the maintenance and restoration of historical buildings, as well as the creation of friendly and attractive public spaces. This study employs a descriptive qualitative method to analyze the impact of revitalization on the socio-economic conditions of the community surrounding Kota Lama Surabaya, focusing on changes in income, job opportunities, consumption patterns, and infrastructure. The findings indicate that revitalization has improved the quality of life for residents, strengthened social interactions, and created new business opportunities, although it also presents challenges related to social values. Community involvement in the management of the area is crucial to ensure the sustainability and alignment of tourism activities with local needs. This research is expected to provide insights for the development of more sustainable tourism in Kota Lama Surabaya. Keywords: Revitalization; Historical Tourism; Sustainable Tourism; Urban Heritage.
GAMBUH BANTUAN: EKSISTENSI, STRUKTUR, DAN TRANSFORMASI ESTETIK DI TENGAH DINAMIKA INDUSTRI BUDAYA
Abstract This research is motivated by the lack of scientific studies on the existence, structure, and aesthetic transformation of the Gambuh Gambuh Batuan style, Sukawati sub-district, Gianyar regency. The main problem in this study is how the existence, performance structure, and aesthetic transformation of Gambuh Bantuan in the midst of the dynamics of the times have an impact on the marginalization of traditions, especially Gambuh art. The method used is a qualitative approach with document analysis and a comparative study between two styles of Gambuh dance drama. The results of the study show that Gambuh Bantuan has distinctive characteristics in terms of movement, costume, musicality, and the number of punakawan figures. In addition, there is a transformation of the form of the performance from sacred to profane, as well as adaptation to the context of tourism and festivals. This study concludes that Gambuh Batuan is a form of classical dance drama that has great potential to be preserved and further developed through community involvement and digitalization strategies. Keywords: Gambuh Batuan, Balinese performing arts, classical dance drama, cultural preservation, aesthetic transformation
INTEGRASI KEARIFAN LOKAL TRI HITA KARANA DALAM PENGELOLAAN PARIWISATA BERKELANJUTAN: STUDI KASUS DESA PENGLIPURAN, BALI
Abstract This study examines the integration of Tri Hita Karana (THK) local wisdom in sustainable tourism management in Penglipuran Village, Bali. Using a qualitative case study approach, the research explores three THK dimensions Parahyangan (human-God relationship), Pawongan (interhuman harmony), and Palemahan (human-nature balance) as the foundation for community-based tourism governance. Findings reveal that THK is not merely a normative philosophy but is operationalized through rituals, collective labor (gotong royong), and environmental conservation. For instance, a 45-hectare bamboo forest serves as both a carbon sink and a tourist attraction, while customary laws (awig-awig) regulate waste management and spatial planning based on the Tri Mandala principle. Key challenges include globalization pressures on spiritual and ecological values, mitigated through tourist education and community-led adaptation. The study concludes that THK offers an integrative model for other cultural destinations, balancing economic, social, and environmental sustainability. Keywords: Local wisdom, Tri Hita Karana, sustainable tourism, Penglipuran Village
PERAN SUBAK PUCAK LANDEP DALAM PENGEMBANGAN AGROWISATA DI DESA PANJI ANOM KECAMATAN SUKASADA KABUPATEN BULELENG
This study examines the role of Subak Pucak Landep in the development of agrotourism in Panji Anom Village, Sukasada District, Buleleng Regency, Bali. The research aims to identify the contributions of Subak Pucak Landep as a supporter of agrotourism, analyze the constraints faced, and evaluate the implications of strategies implemented to overcome these challenges. A qualitative approach with a case study method was employed, using Role Theory, Theory of Constraints, and Stimulus-Organism-Response (SOR) Theory as analytical frameworks. Data were collected through observation, interviews, and document studies, with informants selected via purposive sampling. The results indicate that Subak Pucak Landep plays a significant role in supporting agrotourism activities, including maintaining rice fields and gardens as tourist attractions, managing trekking routes, and participating in environmental conservation. However, challenges such as limited positive responses from the community and Subak members were identified. Socialization and training programs by tourism stakeholders have gradually improved community engagement and support for agrotourism development. The findings highlight the importance of Subak Pucak Landep in sustainable agrotourism development and provide insights for enhancing community participation and institutional collaboration in similar contexts. Keywords: Subak, agrotourism, development role, community participation, sustainable tourism
STRATEGI PENERAPAN COST REDUCTION DALAM OPTIMALISASI PENINGKATAN PROFIT PADA SEKTOR INDUSTRI BISNIS PERHOTELAN (STUDI KASUS PURCHASING DEPARTMENT PADA 3 HOTEL BERBINTANG 5 DI JAKARTA)
This study aims to analyze the implementation of cost reduction strategies in the purchasing department to optimize profit increases in the five-star hotel business sector, with a case study of three five-star hotels in Jakarta. The research focuses on how cost reduction strategies, such as price negotiations and supplier network alliances, can significantly impact operational efficiency and profitability. Using a qualitative approach, data were collected through observations, interviews, and documentation over six months (February–July 2024). The results indicate that cost reduction strategies contribute to a 10%–30% increase in hotel profits. SWOT analysis revealed strengths like reduced purchasing costs and better budget control, weaknesses such as product quality risks and delivery delays, opportunities including inventory security and strong supplier relationships, and threats like market price fluctuations and government regulations. The study concludes that effective cost reduction strategies in purchasing are crucial for enhancing hotel profitability and competitiveness. Keywords: Profit, Savings, Purchasing, Improvement
PENGARUH KETERIKATAN KERJA, MOTIVASI DAN KINERJA KARYAWAN TERHADAP BUDAYA ORGANISASI DENGAN MANAJEMEN PERUBAHAN SEBAGAI VARIABEL INTERVENING PASCA AKUISISI ARTOTEL GROUP STUDI KASUS ARTOTEL SUITES MANGKULUHUR JAKARTA
This study aims to analyze the influence of work engagement, motivation, and employee performance on organizational culture, with change management as an intervening variable following the acquisition of ARTOTEL Group. The case study was conducted at ARTOTEL Suites Mangkuluhur Jakarta, which faced significant challenges related to organizational culture integration, increasing work engagement, and employee motivation after the acquisition process in 2021. A quantitative approach was used, with data collected through surveys and analyzed using the Structural Equation Modeling (SEM) method. The results indicate that work engagement, motivation, and employee performance positively contribute to strengthening organizational culture. Additionally, change management plays a significant role as an intervening variable in supporting the adaptation process and improving performance post-acquisition. This study provides practical recommendations for ARTOTEL Group's management to design effective change management strategies that support the success of acquisitions in the hospitality sector. The implications of this study enrich the literature on the relationship between change management, organizational culture, and employee performance in the context of corporate acquisitions Keywords: Work Engagement, Motivation, Employee Performance, Organizational Culture, Change Management, And Corporate Acquisition
NAVIGASI RETENSI KARYAWAN GENERASI DIGITAL: INTERAKSI GAYA KEPEMIMPINAN, PENGEMBANGAN KARYAWAN, DAN FLEKSIBILITAS KERJA TERHADAP KEPUASAN KERJA DI ARTOTEL GROUP
This study examines the influence of leadership style, employee development, and work flexibility on job satisfaction and employee retention among the digital generation (Millennials and Gen Z) at Artotel Group, a leading hospitality company in Indonesia with over 2,000 employees. The research aims to identify key factors that enhance job satisfaction and reduce turnover rates in this demographic. A quantitative approach was employed, using Structural Equation Modeling-Partial Least Square (SEM-PLS) to analyze data collected from 150 employees across 10 high-revenue properties. The results reveal that all three independent variables—leadership style, employee development, and work flexibility—significantly impact job satisfaction and retention. Employee development programs had the strongest effect on retention through job satisfaction, with a total effect value of 0.414. Supportive leadership and flexible work arrangements also contributed to higher job satisfaction and lower turnover intentions. The findings highlight the importance of tailored HR strategies, such as career growth opportunities, adaptive leadership, and flexible policies, to retain digital-generation employees. This study provides practical insights for the hospitality industry to optimize employee retention by addressing the unique needs and expectations of younger workers. Keywords: Employee retention, job satisfaction, leadership style, employee development, work flexibility, digital generation, Artotel Group
KAJIAN PENGEMBANGAN POTENSI AIR TERJUN JAGASATRU SEBAGAI DAYA TARIK WISATA DI DESA DUDA TIMUR BALI
This study aims to explore the potential of Jagasatru Waterfall as a tourist attraction in Duda Timur Village, Karangasem, Bali, by identifying internal and external factors and formulating grand and alternative strategies for its development. A qualitative approach was employed, utilizing tools such as IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE matrix, SWOT analysis, and QSPM (Quantitative Strategic Planning Matrix). Data were collected through observation, interviews, questionnaires, and literature studies, with seven purposively selected respondents. The results revealed 11 strength indicators and 5 weakness indicators for internal factors, as well as 13 opportunity indicators and 4 threat indicators for external factors. The IE matrix analysis positioned Jagasatru Waterfall in cell I, indicating a "grow and build" grand strategy. Six alternative strategies were derived from SWOT analysis, with the QSPM analysis prioritizing the development of a trekking tourism package as the most feasible strategy. The study underscores the importance of leveraging natural beauty, improving infrastructure, and enhancing promotional efforts to boost tourism. These findings provide actionable insights for local stakeholders to sustainably develop Jagasatru Waterfall as a competitive tourist destination. Keywords: Development review, grand strategy, alternative strategy, Jagasatru Waterfall, tourism potential