Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi
Maha Widya Duta: Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi memfokuskan pada bidang penerangan agama, pariwisata budaya, dan ilmu komunikasi. Pemikiran-pemikiran ilmiah yang terpublikasi dalam jurnal ini diharapkan memberikan kontribusi positif bagi pengembangan ilmu pengetahuan. Jurnal ini terbit setahun dua kali yakni pada bulan April dan Oktober.
ANALISIS SEMIOTIKA DAN RESEPSI TERHADAP REPRESENTASI POLA PARENTING DALAM FILM DUA HATI BIRU PADA PASANGAN MUDA DI KOTA SINGARAJA
Film functions not only as entertainment but also as a space for meaning production that shapes how audiences understand social issues, including parenting. This article examines the representation of parenting patterns in the film Dua Hati Biru and its reception among young couples in Singaraja City. The study employs a qualitative approach by combining Roland Barthes' semiotic analysis and Stuart Hall's reception analysis. Data were collected through film-text observation, documentation of scenes and dialogues related to parenting, and semi-structured interviews with five young couples aged 22-33. The analysis was conducted through data reduction, denotative, connotative, and myth interpretation, followed by mapping the audience's decoding positions. The findings show that Dua Hati Biru represents parenting as a process shaped not only by affection but also by emotional readiness, family communication, economic pressure, digital literacy, and negotiation of sociocultural values. Authoritarian parenting is represented through family relations that emphasize obedience and control; authoritative or democratic parenting appears through communication and emotional involvement; while permissive tendencies emerge when parents experience psychological and social pressure. The reception among young couples is diverse: some accept the film's message as a critique of limited parenting literacy, some negotiate it with their own family experiences and conditions, while others reject the assumption that formal parenting theories are always superior to lived experience and local values. This study argues that film can serve as an educational medium for parenting issues, but its effectiveness depends on media literacy, social context, and the audience's openness to reflect on their own parenting experiences.
Copyright (c) 2026 Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi
PENGARUH STRATEGI KOMUNIKASI MODEL AIDA TERHADAP MINAT BERKUNJUNG MASYARAKAT KE DINAS ARSIP DAN PERPUSTAKAAN DAERAH KABUPATEN BULELENG
Information technology development encourages public institutions to utilize digital media as a promotional tool. The Regional Archives and Library Agency (DAPD) of Buleleng Regency has implemented this strategy to increase public visits. This study aims to analyze the effect of the AIDA (Attention, Interest, Desire, Action) communication strategy model on the interest to visit, and explain its implementation through the perspective of Rogers' Diffusion of Innovation Theory. The method used is Mixed Methods Sequential Explanatory involving 125 respondents for quantitative data which was then deepened through interviews, observations, and documentation. Multiple linear regression analysis results showed that Attention (sig. 0.045), Interest (sig. 0.001), Desire (sig. 0.034), and Action (sig. 0.029) had a positive and significant effect on the interest to visit. Simultaneously, the AIDA model had a significant effect with an F-count of 21.672 (p < 0.001) and contributed 40% (Adjusted R Square), with Interest as the dominant variable. Qualitative findings show that the use of social media and websites serves as a communication innovation that aligns with the needs of the digital society. However, the effectiveness of this strategy is still hampered by limited human resources, content production facilities, and suboptimal media management. In conclusion, the integration of the AIDA model and Diffusion of Innovation theory proves that digital strategies successfully build public interest, but require strengthening HR capacity and content optimization so that communication goals can be achieved sustainably.
PERAN KELOMPOK PETANI GARAM TASIK SEGARA DALAM PENGEMBANGAN WISATA EDUKASI GARAM LOKAL DI DESA LES KABUPATEN BULELENG
This study aims to analyze the role of the Tasik Segara Salt Farmers Group in developing educational salt farming tourism in Les Village and to understand its contribution to maintaining the sustainability of local salt farming. However, in its current development, salt farming in Les Village faces various internal and external challenges, including unpredictable weather conditions that affect production, limited access to modern retail markets, relatively low levels of traditional salt production, decreasing agricultural land, and the declining interest of younger generations in continuing the profession as salt farmers. These challenges indicate the need for strategic efforts to maintain the existence and sustainability of local salt farming practices. Using Role Theory, Asset-Based Community Development (ABCD) Theory, and Sustainable Tourism Theory, this research examines how the Tasik Segara Salt Farmers Group carries out its role in addressing these challenges through the development of educational tourism. This study employs a qualitative approach with a case study method, where data were collected through observation, in-depth interviews, and documentation. The findings reveal that the Tasik Segara Salt Farmers Group plays a significant and strategic role in maintaining the existence of local salt farming, particularly through initiatives in educational tourism development. This role is influenced by various supporting and inhibiting factors that arise from both internal and external conditions faced by the farmers. Furthermore, the implementation of educational tourism not only contributes to sustaining local salt farming but also generates broader implications, including environmental sustainability, socio-cultural preservation, and the improvement of local economic conditions within the community.
ANALISIS DAMPAK EKONOMI PENGEMBANGAN DESA WISATA PANJI TERHADAP MASYARAKAT LOKAL DESA PANJI KABUPATEN BULELENG
Panji Village is one of the tourist villages located in Sukasada District, Buleleng Regency, which based on the Regent's Decree number 430/239/HK/2022 is categorized as an advanced tourist village. Panji Tourist Village is very active in developing its tourism potential, particularly in terms of local product development. Nevertheless, the economic impact generated from the development of this tourist village remains relatively modest. This study aims to: (1) analyze the potential of Panji Tourist Village, (2) identify the role of local communities in the development and management of Panji Tourist Village, and (3) examine the implications of Panji Tourist Village development for the local community. This research employs a descriptive qualitative approach with a case study design. The results indicate that: first, Panji Tourist Village possesses diverse tourism potential, encompassing natural, cultural, and man-made attractions, supported by adequate access and facilities, with the presence of institutions such as Pokdarwis, Women Farmer Groups (KWT), and LPHD that collaborate in its development. Second, the level of local community participation based on Arnstein's framework is at the tokenism category, specifically at the consultation stage. Third, the economic impacts generated include direct impacts from tourist expenditures (tickets, food, and accommodation), indirect impacts through the creation of a supply chain linking tourism with local farmers and service providers, and induced impacts reflected in local economic circulation through a multiplier effect on the local economy.
STRATEGI KOMUNIKASI KPU BULELENG DALAM MENINGKATKAN PARTISIPASI PEMILIH PADA PEMILU 2024 DI KECAMATAN BULELENG
Voter participation in the General Election is an indicator of the success of democracy, but the level of participation in Buleleng District remains a challenge for the Buleleng General Elections Commission (KPU). This study aims to analyze the communication strategy of the Buleleng KPU in increasing voter participation in the 2024 General Election. The three main focuses in this study are the factors causing low voter participation, the Buleleng KPU's communication strategy in increasing voter participation, and the implications of the Buleleng KPU's communication strategy in increasing voter participation in the 2024 General Election in Buleleng District. This type of research uses qualitative research with a case study approach. The theories used in this study include Attribution Theory, Communication Accommodation Theory, and Stimulus-Organism-Response (SOR) Theory. The results of the study indicate that low voter participation is caused by a lack of understanding of elections, minimal socialization in remote areas, and low political motivation. The Buleleng KPU implemented a convergence strategy by adjusting language, building social closeness, and increasing community involvement in socialization. A divergence strategy was also carried out by strengthening the KPU's image as a credible election organizer. The implication of this strategy is increased voter awareness, although access to information remains challenging in remote areas and for those with limited access to digital media. Therefore, more inclusive information distribution is needed to reach all voters equally.
This study aims to analyze media constructions of news coverage on Pura Negara Gambur Anglayang in Kubutambahan Village, Buleleng, as a symbol of religious moderation and a space for intercultural communication. The media holds significant power in shaping social reality through framing strategies that influence public perceptions of tolerance and diversity issues. This research adopts a descriptive qualitative approach using Robert M. Entman’s framing analysis method, which includes four main elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. Data were collected through observations of online news reports published in three Bali-based local media outlets—Bali Express, Nusa Bali, and Detik Bali—during the 2022–2024 period. In addition, documentation such as books, academic journals, and prior studies were used to strengthen the context and validity of findings. The results show that all three media outlets generally frame Pura Negara Gambur Anglayang within a positive narrative that supports the image of interfaith harmony. Bali Express highlights the temple’s role as a center of cultural integration and spiritual tourism; Nusa Bali emphasizes its socio-religious function as a space for community tolerance; while Detik Bali focuses more on the temple’s symbolic significance within national discourses on diversity. The framing constructed by these media tends not to raise issues of local dynamics or potential tensions, but instead reinforces idealistic images of tolerance. Within the context of intercultural communication in Kubutambahan, these framings largely align with social realities, as communities demonstrate peaceful coexistence practices among adherents of different religions.This research is significant for critically examining how local media construct discourses of diversity and how such discourses reflect—or obscure—the realities of intercultural communication. The findings contribute to media literacy development, cultural communication studies, and the strengthening of community-based narratives of tolerance.
EKSISTENSI UTAMA WIDYALAYA / UTAMA WIDYALAYA KEJURUAN DI INDONESIA
This study is motivated by the persistent gap between the normative expectations of the Indonesian government regarding the role of Utama Widyalaya/Utama Widyalaya Kejuruan (UWK) and the realities encountered in its implementation. Although national regulations position Widyalaya as formal institutions designed to preserve religious values while preparing students with relevant vocational competencies, practical challenges remain evident, particularly in governance, resource capacity, and community reception. This research employs a qualitative approach involving participatory observation, in-depth interviews, focus group discussions, and document analysis to examine the dynamics, sociological implications, and institutional development of UW/UWK. Data were analyzed using stages of reduction, narrative presentation, and inductive conclusion. The findings reveal that institutionally, UW/UWK’s sustainability is influenced by its responsiveness to policy changes, evolving competency demands, and internal managerial readiness. Sociologically, UW/UWK strengthens cultural-religious identity, enhances social cohesion, and contributes to social mobility for Hindu students. Community reception emerges as a determining factor shaping institutional legitimacy and continuity. In terms of institutional development, government support—particularly through revisions of PMA 2/2024, the proposal to nationalize private Widyalaya, and the establishment of new state-run Widyalaya—constitutes strategic efforts to improve quality, expand access, and enhance the competitiveness of Hindu education. The study concludes that the existence of UWK results from the interplay between regulatory frameworks, social legitimacy, and institutional capacity. Strengthening governance systems, enhancing curriculum relevance, and fostering community collaboration are essential for ensuring the sustainable and adaptive development of Widyalaya in Indonesia.
PEMBELAJARAN BERBASIS DEEP LEARNING SEBAGAI UPAYA MEWUJUDKAN PENDIDIKAN HINDU YANG TRANSFORMATIF DAN HUMANISTIK
The development of information technology and the dynamics of 21st-century education demand innovation in the learning process, orienting it not only toward knowledge transfer but also toward character development and students' spiritual awareness. This article aims to analyze the application of deep learning-based instruction as an effort to realize transformative and humanistic Hindu education. This research uses a descriptive qualitative method with a library research approach. Data were obtained through a literature review of books, journal articles, and research findings related to the concepts of deep learning, humanistic education, and Hindu values. Data analysis was conducted through the stages of data reduction, presentation, and conclusion drawing to gain in-depth conceptual understanding. The results show that deep learning-based instruction in Hindu education fosters reflective, analytical, and spiritual thinking skills through the internalization of Hindu values ​​such as Tat Twam Asi, Tri Hita Karana, and Karma Marga. This approach fosters students not only intellectually intelligent but also empathetic, morally aware, and socially responsible. Thus, the application of deep learning can become a learning paradigm that guides self-transformation and human transformation, in line with the goals of Hindu education, which honor life and foster balance between spiritual, social, and ecological aspects.
Copyright (c) 2025 Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi
PLURALISME DIANTARA MONISME RAS DI INDONESIA
The debate between monism and pluralism does not mean that they are diametrically opposed: absolute monistic moral essences (such as "benevolence") can manifest in various specific moral phenomena in different contexts and cultures, such as justice and caring. However, whatever the situation, the goal is to adhere to the moral value of "benevolence." Therefore, from the perspective of traditional Chinese thought, we can tolerate both "one" and "many" in the moral dimension. Monism and pluralism are efforts made by individuals or communities to strengthen the values of Pancasila and Bhinneka Tunggal Ika as the foundation for building national unity. They are not the opposite, as they can lead to national disintegration, disharmony, or intolerance. Monism emphasizes the simplicity of moral construction and the precision of measurement, while pluralism emphasizes understanding the nature of morality among people from different cultures. Both are different theoretical constructs and approaches to the nature of morality. Fanaticism doesn't always lead to differences, but rather to a better understanding of others beyond oneself. Fanaticism allows individuals to better understand themselves and others within the framework of togetherness within diversity with critical discourse analysis method.
ANALISIS SEMIOTIKA FOTO TRADISI NGUSABHA BUKAKAK DI MEDIA ONLINE RADAR BALI DAN KORAN BULELENG
Ngusabha Bukakak is a form of Yadnya performed by the Hindu community as an offering to Ida Sang Hyang Widhi Wasa and all His manifestations. This study analyzes the representation of the Ngusabha Bukakak tradition in the news coverage of Radar Bali and Koran Buleleng through a semiotic approach. The purpose is to understand the construction of cultural meaning through visual elements, texts, and symbols, using the theories of representation, social reality construction, semiotics, and Hovland’s S-O-R model. The findings show that news coverage not only disseminates information but also shapes public perceptions of spiritual, social, and economic values. Both media play a role in constructing social reality for readers through engaging and persuasive presentation strategies. Visual elements are proven effective in increasing community engagement and strengthening the preservation of the Ngusabha Bukakak tradition in the digital era.
PERAN MASYARAKAT LOKAL DALAM PENGELOLAAN DAYA TARIK WISATA SPIRITUAL PURA PUNCAK BUKIT SINUNGGAL KABUPATEN BULELENG
Puncak Bukit Sinunggal Temple is one of the temples located in Tajun Village, Kubutambahan District, Buleleng Regency, North Bali. This temple is located on a hill known as Bukit Tunggal, offering beautiful scenery and a distinctive spiritual atmosphere. As one of the dang kahyangan temples, Pura Bukit Sinunggal has a unique and historical value that attracts tourists, especially those seeking a spiritual tourism experience. This study aims to determine the role of local communities in the management of spiritual tourism attractions at Puncak Bukit Sinunggal Temple. The method used is qualitative research with a case study approach, involving data collection through observation, interviews, documentation, and literature study. This study aims to determine the role of local communities in the management of spiritual tourism attractions at Puncak Bukit Sinunggal Temple. The method used is qualitative research with a case study approach, involving data collection through observation, interviews, documentation, and literature study. The results showed that Puncak Bukit Sinunggal Temple offers various attractions, such as prayeractivities, natural beauty, unique historical buildings, and meditation places. Available facilities include parking areas, toilets, wantilan, and food stalls that support visitor comfort. From the environmental aspect, the local community together with the temple management routinely carry out mutual cooperation and cleaning of the temple area to maintain the cleanliness and sustainability of this sacred place. In the planning aspect, it is recommended to add a gazebo on the stairs leading to the temple and widen the stairs to facilitate access. The organization of management is carried out by the local traditional village, while supervision is carried out by pecalang and the temple management to maintain order and security.
ANALISIS PENGEMBANGAN DAYA TARIK WISATA AIR TERJUN GITGIT KECAMATAN SUKASADA KABUPATEN BULELENG
Gitgit Waterfall is one of the tourist attractions in Buleleng. Before the Covid-19, the number of tourists who visited Gitgit Waterfall was very high. However, during the pandemic in 2021 to 2022, the number of tourist visits was still small. This research aims to: (1) to find out the strategy for the development of tourist attractions of Gitgit Waterfall Sukasada District Buleleng Regency; (2) to find out the obstacles faced in the development of tourist attractions of Gitgit Waterfall Sukasada District Buleleng Regency. This research uses a type of case study research with a qualitative approach. The methods used to collect data are: observation, interview and documentation methods. The research results show that (1) The development strategy carried out by the tourist attraction of Gitgit Waterfall is to rearrange, take advantage of the beauty, develop tourist attractions; (2) The obstacles faced in the development of tourist attractions of Gitgit Waterfall are limited funds, low quality of human resources (SDM) and weather changes.
KOMUNIKASI SIMBOLIK PEMENTASAN WAYANG LEDEM DI SELEMADEG BARAT KABUPATEN TABANAN
Wayang Ledem is one of the puppet shows where the puppeteer comes from Gen-Z, where as a young generation, Dalang Ledem has been able to perform wayang kulit. The formulation of the problem of this study is: 1). What is the form of symbolic communication in the performance of Wayang Ledem in West Selemadeg, Tabanan Regency? 2). What are the challenges in performing Wayang Ledem in West Selemadeg, Tabanan Regency? 3). What are the perceptions of the community and Gen-Z towards the performance of Wayang Ledem in West Selemadeg, Tabanan Regency? In this study, there are two theories used, namely: Symbolic Interaction Theory which is used to dissect the formulation of the problem regarding the form of symbolic communication in the performance of Wayang Ledem, then the Stimulus Organism Response Theory S-O-R is used to dissect the formulation of the problem regarding the challenges of the performance of Wayang Ledem and the perception of the community and Gen-Z towards the performance of Wayang Ledem. The method used in this study is a descriptive qualitative method with data analysis starting from the data reduction stage, data presentation and drawing conclusions. In this study, there were nine respondents interviewed, using semi-structured interview techniques. Based on the results of the study, it is known that: Symbolic communication used by Dalang Ledem is a symbol of color, a symbol of movement, a symbol of language and a symbol of sound. Then there are challenges in the process of conveying messages in the Wayang Ledem performance, because the audience during the performance comes from various groups and ages of society. Furthermore, the community and Gen-Z give a positive perception, towards the existence and performance of Wayang Ledem.
STRATEGI KOMUNIKASI BANK SAMPAH KALIBUKBUK BERSIH (KALIBER) DALAM PENGELOLAAN SAMPAH DI DESA KALIBUKBUK, KECAMATAN BULELENG
Until now, waste is still a problem that is very difficult to overcome, the purchase and use of goods that are difficult to decompose is still a big concern in waste management, the lack of public understanding regarding waste management makes waste difficult to deal with. A communication strategy needs to be implemented to encourage community participation in waste management efforts through the clean Kalibukbuk waste bank program. The three main issues discussed are: (1) What is the Kalibukbuk waste bank's communication strategy in introducing the waste bank program, (2) What are the obstacles to the waste bank in waste management in Kalibukbuk Village, (3) What are the implications felt by the people of Kalibukbuk Village. This research uses the theory of gaining compliance, identification theory and the theory of beliefs, attitudes and values ​​as the basis for analysis. This type of research uses purposive sampling with the method of collecting observation, interview, documentation and literature study data, then analyzed descriptively qualitatively. The results of this research show that through the outreach communication strategy carried out by the Kalibukbuk Clean Waste Bank, it has had a positive impact on the people of Kalibukbuk Village, simple small practices provided by waste bank officers are able to provide new insights for residents in managing waste. The programs offered not only improve the local economy but also provide learning opportunities for children. The communication strategy carried out by the Kalibukbuk Clean Waste Bank is expected to be able to invite the public to join as customers to help deal with waste in Kalibukbuk Village.
TRADISI HANDEP BAGI UMAT HINDU KAHARINGAN: IMPLEMENTASI NILAI PAWONGAN
This study aims to describe the implementation of the Pawongan values in the Handep tradition among the Hindu Kaharingan community in Central Kalimantan. Pawongan values, as one of the three core aspects of the Tri Hita Karana philosophy in Hinduism, emphasize the importance of building harmonious human relationships through mutual respect, cooperation, and social solidarity. Within the context of the Dayak people who adhere to Hindu Kaharingan, these values are embodied in the Handep tradition an expression of cooperation practiced in various aspects of life, particularly in customary ceremonies and religious rituals such as Tiwah, Nahunan, and Balian. This study employs a descriptive qualitative approach to explore in depth the meanings and benefits of Pawongan values within this tradition. The findings reveal that Handep is not merely a social activity but also serves as a medium for strengthening cultural or spiritual identity. Through this practice, effective communication, empathy, and active community participation in social life are fostered. The application of Pawongan values in Handep reinforces social cohesion, fosters a harmonious, inclusive, and sustainable way of life, and serves as a foundation for preserving the cultural continuity and harmony of the Hindu Kaharingan community.
MENYATUKAN KEARIFAN KUNO: KOLABORASI USADA BALI DAN AYURWEDA UNTUK KESEHATAN HOLISTIK
This study aims to explore the possibility of integrating two ancient traditional healing systems, Balinese Usada and Ayurveda, to develop a holistic health approach based on local and global wisdom. Balinese Usada, which developed within Balinese cultural traditions, and Ayurveda, a medicinal heritage from India, share a common view of health as a balance between body, mind, spirit, and the universe. Through a qualitative study with a descriptive-comparative approach, this study analyzes the similarities and differences in the philosophical principles, healing methods, herbal ingredients, and spiritual values embodied in both systems. The results indicate that there is strong scope for collaboration, particularly in the use of medicinal plants, energy-based healing techniques, and harmonious preventive and rehabilitative approaches. This collaboration has the potential to enrich the repertoire of traditional medicine and become an alternative in developing a sustainable and contextual health system. This research is expected to be the first step in developing an integrative model that combines local strengths and global heritage to more comprehensively address modern health challenges.
PENGARUH KUALITAS PRODUK DAN KOMUNIKASI PEMASARAN MELALUI MEDIA TIKTOK TERHADAP KEPUASAN PELANGGAN GENERASI Z DI DESA BUSUNGBIU, KECAMATAN BUSUNGBIU
Currently is the era of digitalization, so the use of social media is intensively carried out by all aspects of humanity, one of which is TikTok media which can recently be used for shopping, therefore this research aims to identify TikTok media. The problems identified in this research are: (1) Does product quality influence generation Z customer satisfaction in Busungbiu Village, Busungbiu District? (2) Does marketing communication influence generation Z customer satisfaction in Busungbiu Village, Busungbiu District? (3) Does Product Quality and Marketing Communication via TikTok media influence Generation Z Customer Satisfaction in Busungbiu Village, Busungbiu District? To answer this question, researchers used quantitative research methods with a correlational approach. With data collection techniques in the form of interviews, questionnaires and documentation. The research results show that: (1) Product quality has a Sig. 0.000 < 0.05. This shows that there is a significant influence between product quality and customer satisfaction. (2) Marketing communications also have a Sig value. 0.000 < 0.05. This also shows that there is a significant influence between marketing communications on the customer satisfaction variable. (3) F count 106, 416 > F table 2.71 at a significance level of 5% or 0.05. Thus, product quality analysis (X1) and marketing communications (X2) have an influence on customer satisfaction (Y).
KOMUNIKASI BUDAYA DALAM TRADISI MEKERING-KERINGAN ENDUT DI DESA ADAT BANYUNING, KECAMATAN BULELENG, KABUPATEN BULELENG
A tradition may not last long in a particular society, and may even die and become extinct because that society considers it worthless or not functional. Cultural inheritance is the process by which knowledge, values and traditions are passed from one generation to the next. Therefore, cultural communication is important in the inheritance of traditions so that they can survive. One example of a tradition that still survives is the Mekering-keringan Endut tradition in the Banyuning Traditional Village, Buleleng Regency, Buleleng District. Based on the background above, there are several problem formulations, namely (1) Why is the Mekering-kering Endut tradition still carried out by the Banyuning Traditional Village manners. (2). What are the forms of cultural communication in the Mekering-kering Endut tradition in the Banyuning Traditional Village? (3) What are the implications of cultural communication in the Mekering-kering Endut tradition in the Banyuning Traditional Village, on cultural inheritance?. The theory used is the religious theory of Laswell’s Communication theory, Reception theory. The research subjects of this research are people who follow the Mekering-kering Endut tradition. The methods used to collect data are observation, interviews and document study. The collected data was analyzed using a qualitative descriptive analysis method with reduction steps, data presentation and drawing conclusions. The research results show that traditions are still carried out because they are historically based on traditions that have been passed down from generation to generation and people still believe in them. Then the form of communication is direct communication through the implementation of traditions. Lastly, the implication of tradition on cultural inheritance is that tradition will continue to exist because it will continue to be implemented. It can be concluded that the cultural communication carried out by the Banyuning community has been successful. The tradition is still maintained and is still carried out today. The war between parents and younger generations is important in passing on traditions.
KOMODIFIKASI RUMAH ADAT BANDUNG RANGKI: STRATEGI BRANDING UNTUK MENINGKATKAN DAYA TARIK WISATA DESA PEDAWA
Bandung Rangki Traditional House in Pedawa Village, Banjar Sub-district, Buleleng Regency, is one of the cultural heritages of the Bali Aga community that is experiencing a commodification process in the context of culture-based tourism. This research aims to explore the Branding strategy applied to the Bandung Rangki Traditional House and the impact of commodification on the local community. Using qualitative methods and a case study approach, data was collected through in-depth interviews, direct observation, and documentation studies. The results show that the Branding strategy applied includes strengthening cultural identity, utilizing digital media for promotion, and involving local communities in tourism management. Although commodification increases tourist visits, challenges such as the commercialization of traditions and changes in cultural values still need to be considered. Therefore, a balanced strategy between tourism development and cultural preservation is needed so that the sustainability of cultural heritage is maintained.
I Gusti Agung Ngurah Agung Yudha Pramiswara
OPTIMALISASI KOMUNIKASI PUBLIK PEMERINTAH DESA BUBUNAN DALAM PENYAMPAIAN INFORMASI KEPADA MASYARAKAT MENGGUNAKAN WEBSITE
Public communication is defined as the exchange of messages with a number of people face-to-face or through media, one of which is through digital media in the form of a website that has a strategic function as a device that supports the running of government activities whose existence plays a role in relations with the community digitally. However, the Bubunan Village government in public communication using websites to convey information to the public is still not optimal, due to the lack of information such as village data, village institutions, village vision and mission, and the large number of people who are not yet aware of the village website. Based on the background above, this study discusses three problems, namely: (1) How to optimize public communication in the dissemination of information from the Bubunan Village Government using a website? (2) What are the obstacles that arise in the optimization of public communication in the dissemination of information from the Bubunan Village Government using a website? (3) What are the implications of optimizing public communication in the dissemination of information from the Bubunan Village Government using a website? The theories used in this study are diffusion and innovation theory, constraint theory, and social cognitive theory. The subject of this study is the Bubunan Village government. The method used to collect data is observation, interviews, and document studies. The collected data was analyzed using descriptive qualitative data analysis methods. The results of this study are the optimization of public communication of the Bubunan Village Government in using the website in this case seen from the consistency with the communication patterns that are run, so it can be seen whether there has been a good development of the public's response as the public. The obstacles that arise in the optimization of public communication are internal and external factors. The implications in disseminating information to the community using websites include the implications of building public trust in village websites, increasing digital literacy, transparency of village government activities, and increasing the image of Bubunan Village.
ANALISIS POLA KOMUNIKASI PUBLIK DINAS LINGKUNGAN HIDUP KABUPATEN BULELENG UNTUK MENGEDUKASI MASYARAKAT DESA CELUKANBAWANG DALAM PENGOLAHAN SAMPAH BERBASIS EKOENZIM
The Buleleng Regency Environmental Service is a government agency tasked with preserving the environment in Buleleng Regency. The program that has been running since 2020 until now is ecoenzyme, but there are still villages or places that have failed, one of which is Celukanbawang Village. For this reason, it is necessary to analyze communication patterns in educating the community, especially Celukanbawang Village, regarding ecoenzyme-based waste management. Based on the background above, there are three problems that will be discussed in this study, namely: (1). What is the pattern of public communication carried out by the Buleleng Regency Environmental Service regarding the provision of education on Ecoenzyme-based waste processing? (2) What is the impact and (3) what are the challenges faced by the Extension Workers. This research is qualitative, to conduct analysis using three theories, namely diffusion of innovation theory, behaviorism communication theory and social cognitive theory. The data collection method used is the interview method as the main method, observation method, and documentation method, as well as other methods as supporting methods in this study. This study shows that the public communication pattern carried out by the Buleleng Regency Environmental Service regarding ecoenzyme-based waste management education is carried out with primary and secondary patterns, the Environmental Service can determine regional development efforts, by knowing the right public communication pattern in ecoenzyme-based waste management training in Buleleng Regency. However, the passive impact in Celukabawang Village resulted in failure. The extension workers were able to overcome all the challenges that occurred and carry out program renewal.
KOMUNIKASI BUDAYA PADA TRADISI PERANG TOPAT DALAM MEMPERKUAT MODERASI BERAGAMA DI DESA LINGSAR KECAMATAN LINGSAR KABUPATEN LOMBOK BARAT
The Perang Topat tradition is a unique form of cultural communication practiced in Lingsar Village, West Lombok, which unites Balinese Hindus and Sasak Muslims in a shared ritual procession. This study aims to describe the forms of cultural communication within the tradition and analyze its implications for strengthening religious moderation. Using a qualitative ethnographic approach, data were collected through participant observation, in-depth interviews, and documentation. The findings reveal that cultural communication in the Perang Topat tradition manifests in verbal, nonverbal, and symbolic forms. Symbols such as ketupat (rice cake), buffalo, ceremonial umbrellas, and the sacred sites of Pura Gaduh and Kemaliq serve as mediums to express values of tolerance, harmony, and peaceful coexistence. The tradition functions not only as cultural preservation but also as a medium for internalizing religious moderation values, strengthening inclusive local identity, and fostering communal tolerance. Thus, Perang Topat stands as an effective model of cultural communication in promoting harmony within a multicultural society.
TEOLOGI HINDU DALAM SATUA I CUPAK KE BRAHMALOKA
Balinese fairy tales have now faded from society. One of them is the Fairy Tale of I Cupak to Brahmaloka. The fairy tale had a concept that needed to be followed. The main character, I Cupak, reflected evil in his life, both physically and behaviorally, but in his life journey, he could reach Brahmaloka. This study used literary research methods, namely the hermeneutic method and the formal method. The data collection method used was the document recording method. The data analysis method was a descriptive method with induction and argumentation techniques. The results of the study obtained were a synopsis that told the story of I Gede Cupak's wanderings in the Gerobag Besi Kingdom, performing penance on Mount Mahameru, and finally receiving purification from the God Brahma, so that he became a noble and handsome human figure. Hindu theology that could be revealed in the Tale of I Cupak to Brahmaloka was implementing the belief in monotheism, especially non-absolute monotheism, as well as the aspect of worshiping Brahman or Ida Sang Hyang Widhi Wasa in the form of Immanent (Saguna Brahman).
EKSISTENSI DESA BALI AGA PASCA DITERBITKAN PERATURAN DAERAH PROVINSI BALI NOMOR 4 TAHUN 2019 TENTANG DESA ADAT
The Bali Provincial Government issued the Bali Provincial Regulation Number 4 of 2019 concerning Traditional Villages in Bali. Traditional village as a unit of customary law community based on the philosophy of Tri Hita Karana which is rooted in local wisdom of Sad Kerthi, inspired by Hindu religious teachings and cultural values and local wisdom that lives in Bali, has a very large role in the development of society, nation and state. so that it needs to be protected, nurtured, developed and empowered in order to realize the life of Balinese Krama which is politically sovereign, economically independent, and has a personality in culture. The purpose of this study is to find out and examine the regulation of traditional villages in the Bali provincial regulation number 4 of 2019 concerning traditional villages, and to examine the existence of the village of Bali aga tenganan pegeringsingan after the enactment of the Bali provincial regulation number 4 of 2019 concerning traditional villages. This research uses descriptive qualitative method. The technique of determining the informants using a purposive sampling technique. The steps of data collection by researchers with various actions such as intensive data mining, data categorization, data compilation. Tenganan Pegringsingan has a unique and different governance system from other traditional villages in Bali, as well as the different patterns of community life, with a rigid and special customary system. Traditional Villages in Bali as legal subjects in the Bali Provincial government system domiciled in the Province of Bali, have several main elements, including Parahyangan, Pawongan, and Palemahan which are the embodiment of the Tri Hita Karana philosophy. This Tri Hita Karana philosophy is the basis for the philosophy of Balinese life which teaches about (1) a sense of devotion to God; (2) the value of togetherness, concern, and solidarity among others; and (3) harmony, harmony and compassion for nature and the environment.
STRATEGI PROMOSI TRADISI MAGËBEG-GËBËGAN SEBAGAI DAYA TARIK WISATA DI DESA TUKADMUNGGA KABUPATEN BULELENG
The Magébég-gébégan tradition in Tukadmungga Village, Buleleng Regency, is one of the traditions with great potential as a tourist attraction. However, this tradition is not widely known due to insufficient promotion. Therefore, research on the promotion strategy of Magébég-gébégan is important to increase tourist visits to Tukadmungga Village. The data collection methods in this study used observation, interviews, and literature study. Subsequently, the obtained data were analyzed through data reduction, data presentation, and conclusion drawing and verification. The results of this study include: (1) The Magébég-gébégan tradition in Tukadmungga Village has great potential as a cultural tourism attraction in Buleleng Regency due to its uniqueness and cultural authenticity. Although supporting facilities such as public toilets and parking need to be improved, this village has sufficient basic infrastructure, good accessibility, and adequate tourist services; (2) Products, prices, and location are not obstacles, but promotion remains the main challenge due to a lack of human resources, low community awareness, and limited funds. Currently, promotion is only carried out through billboards, posters, and simple social media posts without a clear strategy, so there is a need for an improvement in a more structured promotion strategy and support from the local government and private sectors; (3) To maximize the promotion of the Magébég-gébégan tradition, several effective strategies can be implemented, including: (a) enhancing cooperation between Tukadmungga Village and the local government; (b) enhancing cooperation between Tukadmungga Village and the private sector; (c) increasing the synergy between the Customary Village and the Administrative Village in the implementation and promotion of the Magébég-gébégan tradition; (d) increasing local community participation in the promotion and preservation of the Magébég-gébégan tradition; and (e) holding cultural festivals periodically and sustainably.
INTEGRASI NILAI-NILAI TRI HITA KARANA DALAM PEMBELAJARAN AKSARA BALI PERSPEKTIF ETNOPEDAGOGI
This study aims to explore the integration of Tri Hita Karana values that include Parahyangan (harmonious relationship with God), Pawongan (harmonious relationship between humans), and Palemahan (harmonious relationship with nature) in Balinese script learning through an ethnopedagogical perspective. Tri Hita Karana, as a basic philosophy in Balinese culture, offers a comprehensive framework for shaping students' character and understanding of balance in life. This research method involves literature studies, interviews with educators, and direct observation in several schools in Bali to analyze how these values are applied in the Balinese script curriculum. The results of the study revealed that although there have been significant efforts to integrate cultural values in Balinese script teaching, various challenges such as lack of relevant teaching materials, limited training for teachers, and differences in perceptions about the relevance of these values hinder the effectiveness of integration. This study recommends the development of more in-depth teaching materials and special training for teachers, as well as a more integrated approach to connecting Tri Hita Karana values with Balinese script learning. With the right strategy, this integration is expected to enrich students' learning experiences and preserve Balinese cultural values in the context of modern education.
STRATEGI KOMUNIKASI MASSA DALAM RANGKA PROMOSI LEMBAGA PENDIDIKAN TINGGI DI SEKOLAH TINGGI AGAMA HINDU (STAH) NEGERI MPU KUTURAN SINGARAJA
In an increasingly competitive era of globalization, competition among higher education institutions has intensified, highlighting the importance of effective promotional strategies to attract prospective students. Promotion not only introduces the institution but also positions it in a challenging market. An effective mass communication strategy is key in building awareness, shaping the institution's image, and enhancing its reputation. This study focuses on STAH Negeri Mpu Kuturan Singaraja with the aim of exploring the factors that influence the success or failure of the mass communication strategies implemented by this institution. The three main issues addressed are: (1) Factors influencing the success or failure of STAH Negeri Mpu Kuturan Singaraja's mass communication strategies, (2) The most effective media and communication channels to reach the target audience, and (3) The development of optimal mass communication strategies for institutional promotion. This research employs the theories of Integrated Acceptance, Mass Communication, and Marketing Communication as the analytical framework. Data were collected through documentation, observation, interviews, and literature review, then analyzed descriptively using qualitative methods. The findings reveal that academic reputation, message consistency, and active social media usage are key success factors. However, a lack of direct interaction and minimal utilization of new social media platforms are obstacles. Recommendations include using live streaming, webinars, virtual tours, collaborations with influencers, and expanding presence on platforms such as TikTok. These strategies are expected to enhance the promotion and reputation of STAH Negeri Mpu Kuturan Singaraja.
KOMUNIKASI BISNIS DALAM PERSFEKTIF HINDU
This research explores business communication from a Hindu perspective, highlighting how Hindu spiritual and ethical values ​​can be applied in modern business practices. Using a qualitative approach, this research analyzes the main principles of Hinduism such as Dharma (duty and truth), Ahimsa (non-violence), Satya (honesty), and Karuna (compassion), as well as the Tri Hita Karana concept which emphasizes the balance of relationships between humans. with God, between humans, and with the environment. This research found that business communication based on Hindu values ​​has the potential to create a work environment that is harmonious, transparent and full of integrity. Additionally, this approach encourages socially and environmentally responsible business practices, which focus not only on material profits but also on societal well-being and environmental sustainability. The practical implications of this research show that the integration of Hindu values ​​in business communication can strengthen business relationships, increase trust, and support long-term business sustainability.
ANALISIS KUALITAS INFORMASI PADA KONTEN INSTAGRAM JURNALISME WARGA @INFOSINGARAJA_NEWS DI KOTA SINGARAJA
Social media @infosingaraja_news as an information medium that provides information about Singaraja City. With this information media, it is hoped that all information presented by media accounts will have quality and credibility. Based on the background above, in this research three problem formulations were discussed, namely, the process of obtaining credibility information on the quality of information on citizen journalism Instagram content @infosingaraja_news in Singaraja City, the quality of information published on the citizen journalism Instagram account @infosingaraja_news in Singaraja City, implications the quality of information uploaded on the citizen journalism Instagram account @infosingaraja_news for the people of Singaraja City. The theories used are agenda setting theory and S-O-R (stimulus organism response) theory. In collecting data in this research, observation, interviews, literature study and document analysis were used. The data obtained is then analyzed by collecting data, reducing data, presenting data, and drawing conclusions. The results obtained in this research are that the process of obtaining credible information so that it becomes quality information must go through a process of information verification and data validation, with the quality of information published by @infosingaraja_news seen from the innovation and response given by the admin and the public, as well as the implications that can be felt users, namely the positive and negative impacts of the quality of information presented by the @infosingaraja_news account. Accurate and credible information will build a point of view among the audience who reads the information and will feel that the information is worthy of being received and disseminated. So it is important for a media to provide and present information with credibility, because the quality of information a media conveys information can also be seen from the response given by the audience.