“Pengaruh Kepuasan Pelanggan Terhadap Kesetian Merek UMKM: Perspektif Pemasaran”, jme, vol. 2, no. 1, pp. 71–80, Apr. 2024, Accessed: Apr. 06, 2026. [Online]. Available: https://journal.mpukuturan.ac.id/index.php/jme/article/view/708