PENGARUH MOTIVASI DAN PERSEPSI BIAYA TEHADAP MINAT MELANJUTKAN STUDI MAGISTER

Abstract

ABSTRACT

The low interest in continuing master's studies among undergraduate graduates is the

problem of this research. The aim is to determine the influence of motivation and cost

perception on interest in continuing master's studies. This research was carried out at the

Medan State University Business Education Study Program. The population in this study was

all students of the 2018 Stambuk business education study program with a sample of 53

people. The technique used in this research was a total sample of 53 students. The data

analysis technique uses multiple linear regression and partial and simultaneous hypothesis

testing. The research results show that motivation and cost perception do not have a

significant effect, either partially or simultaneously, on interest in continuing master's

studies. The conclusion shows that there are other factors not examined in this study that

influence continuing study.