KAJIAN PENGEMBANGAN POTENSI AIR TERJUN JAGASATRU SEBAGAI DAYA TARIK WISATA DI DESA DUDA TIMUR BALI
Abstract
This study aims to explore the potential of Jagasatru Waterfall as a tourist attraction in Duda Timur Village, Karangasem, Bali, by identifying internal and external factors and formulating grand and alternative strategies for its development. A qualitative approach was employed, utilizing tools such as IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE matrix, SWOT analysis, and QSPM (Quantitative Strategic Planning Matrix). Data were collected through observation, interviews, questionnaires, and literature studies, with seven purposively selected respondents. The results revealed 11 strength indicators and 5 weakness indicators for internal factors, as well as 13 opportunity indicators and 4 threat indicators for external factors. The IE matrix analysis positioned Jagasatru Waterfall in cell I, indicating a "grow and build" grand strategy. Six alternative strategies were derived from SWOT analysis, with the QSPM analysis prioritizing the development of a trekking tourism package as the most feasible strategy. The study underscores the importance of leveraging natural beauty, improving infrastructure, and enhancing promotional efforts to boost tourism. These findings provide actionable insights for local stakeholders to sustainably develop Jagasatru Waterfall as a competitive tourist destination.
Keywords: Development review, grand strategy, alternative strategy, Jagasatru Waterfall, tourism potential
References
David, Fred. R., & David, Forest. R. (2017). Strategic Management : A Competitive Advantage Approach, Concepts And Cases. British Library Cataloguing.
Ekasani, K.A, Widhiarini, N.M.A.M, Febrawan, A.R.F. (2024). Persepsi Wisatawan Terhadap Wisata Spiritual Melukat Di Taman Beji Samuan Bali. Jurnal Ilmiah Pariwisata Agama dan Budaya, 9 (1), 1-8. https://ojs.uhnsugriwa.ac.id/index.php/parbud/article/view/3443
Mahardika, N. (2018). Esensi Ritual Melukat sebagai Daya Tarik Wisata Spiritual. Jurnal Ilmiah Agama dan Budaya, 3 (2),51-61, http://ojs.uhnsugriwa.ac.id/index.php/parbud/article/view/83/38
Pawana, I. G. (2019). Aplikasi Smart Desa (A. Sulistyowati, Ed.; I). PT. Sekali Bali.
Pemerintah Desa Duda Timur. (2023). Profil Desa Duda Timur Tahun 2023 Desa Duda Timur Kecamatan Selat Kabupaten Karangasem. http://prodeskel.binapemdes.Kemendagri.go.id/laporan_terkini_potensi/L.
Putra, P. G. P. (2021). Kajian Subak Uma Desa Sebagai Daya Tarik Wisata Di Desa Canggu Kuta Utara Bali.
Putra, P. G. P., Wayan Mekarini, N., & Ayu Anggreni Suryaningsih, I. (2023). Optimalisasi Daya Tarik Wisata Alam Sebagai Pendukung Pengembangan Desa Wisata Duda Timur Karangasem Bali. Jurnal Ilmiah Agama dan Budaya, 8(1), 65–76.http://ojs.uhnsugriwa.ac.Id/Index.php/parbud
Salsabila, I., Yuli Puspitasari -241, A., Kelompok, P., Wisata, S., Puspitasari, A. Y., Sultan, I., Semarang, A., Kaligawe, J., No, R. K., Kulon, T., Genuk, K., Semarang, K., & Tengah, J. (2023). Peran Kelompok Sadar Wisata (Pokdarwis) Dalam Pengembangan Desa Wisata The Role of Tourism Awareness Group (Pokdarwis) In Tourism Village Development. In Jurnal Kajian Ruang (Vol. 3, Issue 2). http://jurnal.unissula.ac.id/index.php/kr
UNWTO. (2016). Annual Report 2015. Madrid. UNWTO
Wiwin, I.W,Widana, I.K.A, Darma, I.G.K.I.P. (2024). Strategi Pengembangan Potensi Wisata Pilgrim di Kabupaten Bangli. Journal of Tourism and Interdisicliplinary Studies (Jotis), 4 (2), 180-192. https://jotis.untrimbali.ac.id/index.php/JOTIS/article/view/52
Yakup, A. P., & Haryanto, T. (2019). Pengaruh Pariwisata Terhadap Pertumbuhan Ekonomi Di Indonesia (Vol. 23, Issue 2).
