PENGEMBANGAN POTENSI WISATA DESA WISATA DI KAMPOENG THENGUL KABUPATEN BOJONEGORO

Abstract

Villages in the Bojonegoro Regency area have natural and cultural tourism potential which can be

developed into attractive tourist destinations. One village that has this potential is Kampoeng Thengul.

However, until now, the tourism potential in this village has not been utilized optimally. Therefore,

this research aims to examine strategies for developing tourism potential in Kampoeng Thengul so that

it can become a sustainable tourist village. The research methods used in this research are literature

study and field analysis. Data was collected through direct observation at the location, interviews with

various stakeholders, and analysis of documents related to tourism and village development. The

research results show that Kampoeng Thengul has natural tourism potential which includes the natural

beauty of mountains, rivers and forests as well as cultural potential in the form of local traditions, arts

and handicrafts. However, the development of tourism potential is hampered by several factors such as

a lack of tourism infrastructure, limited accessibility, and a lack of effective tourism promotion. To overcome these obstacles, this research recommends several development strategies, including improving tourism infrastructure, increasing accessibility through improving roads and transportation, developing quality tourism services and products, as well as intensive and targeted tourism promotion. It is hoped that the results of this research can provide input for local governments, local communities and tourism industry players in designing tourism development policies and programs in Kampoeng Thengul. Apart from that, it is also hoped that this research can contribute to the literature regarding the development of tourist villages in Indonesia, especially in rural areas.