Pengaruh Kitab Keagamaan terhadap Perilaku Konsumen di Indonesia
DOI:
https://doi.org/10.55115/purwadita.v8i2.642Keywords:
consumer behavior; Indonesia; religious books; societyAbstract
Religion has a very significant presence in Indonesian society. This is evident in the intertwined relationship between religion and economics. One of the economic activities that appears in consciousness is consumer behavior. The relationship of such economic activity is simply seen with the existence of religion in general. Meanwhile, every society embraces a certain religion and has faith in religious books. Religion contains the urgency of religious books that have a direct relationship with economic activity. In essence, religious books have a relationship with human activity, specifically in the economic field. It can be observed in consumer behavior that is influenced by the urgency of religious books. From this, researchers argue that religious books influence the consumer behavior of people in Indonesia. The researcher used a qualitative method based on a literature review in this article. The researcher found that there is an influence of religious books on the consumer behavior of people in Indonesia. Religious books encourage or motivate people's behavior in consuming products and services that appear in religious holidays so that they have implications for ordinary days. Consumer behavior also reflects activities that support the economic level. In this study, researchers first describe the relationship between religious books and consumer behavior. Then, investigate religious books through the presence of religious holidays that have implications for consumer behavior. Furthermore, showing the value of religious books through consumer behavior in providing economic growth in Indonesia.
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