TUMPANG TINDIH KEWENANGAN DALAM TATA KELOLA PAMERAN PERDAGANGAN DAN INDUSTRI MICE DI INDONESIA: ANALISIS DISHARMONI REGULASI ANTARA SEKTOR PARIWISATA DAN PERDAGANGAN
Keywords:
Keywords: MICE, Trade Fair Governance, Regulatory Overlap, Business Events, Tourism GovernanceAbstract
Abstract
This study aims to analyze the conceptual position of trade fairs within the Meetings, Incentives, Conventions, and Exhibitions (MICE) ecosystem and to examine the overlapping authority between the tourism and trade sectors in Indonesia’s exhibition industry governance. The research employs a qualitative approach using an integrative literature review with a systematic search strategy involving scientific publications, international reports, and regulatory documents related to business events, trade fairs, governance, and regulatory overlap. Data were analyzed through thematic analysis and conceptual interpretation to identify the relationship between trade fair classification, governance overlap, and regulatory disharmony. The findings reveal that trade fairs are positioned as a subcategory of exhibitions within the international MICE industry and function simultaneously as business tourism activities and instruments of trade promotion and economic development. This hybrid position places trade fairs at the intersection between tourism governance and trade governance, resulting in regulatory overlap, institutional fragmentation, and multiple licensing practices in Indonesia. The study also finds that several Asia-Pacific countries have developed more integrated MICE governance systems through centralized governance, convention bureaus, and cross-sector institutional coordination. The main contribution of this study lies in strengthening the integrated business events governance perspective to explain authority conflicts between the tourism and trade sectors and the importance of regulatory harmonization in developing Indonesia’s national MICE industry.
Keywords: MICE, Trade Fair Governance, Regulatory Overlap, Business Events, Tourism Governance
References
Daftar Pustaka
An, J., Kim, H., & Hur, D. (2021). Keeping the competitive edge of a convention and exhibition center in MICE environment: Identification of event attributes for long-run success. Sustainability, 13(9), 5030. https://doi.org/10.3390/su13095030
Ansell, C., & Gash, A. (2008). Collaborative governance in theory and practice. Journal of Public Administration Research and Theory, 18(4), 543–571. https://doi.org/10.1093/jopart/mum032
Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. SAGE Publications.
Carvalho, P. (2023). Revitalizing business tourism in the European Union: Strategies for growth. Administrative Sciences, 13(8), 180.
Cortez, R. M., Clarke, A. H., & Freytag, P. V. (2025). The future of B2B trade shows: Drivers of transformation from a process view. Industrial Marketing Management, 129, 151–165. https://doi.org/10.1016/j.indmarman.2025.07.010
Cortez, R. M., Johnston, W. J., & Gopalakrishna, S. (2022). Driving participation and investment in B2B trade shows: The organizer view. Journal of Business Research, 142, 1092–1105.
Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.
Dolasinski, M. J., Roberts, C., Reynolds, J., & Johanson, M. (2021). Defining the field of events. Journal of Hospitality & Tourism Research, 45(3), 553–572. https://doi.org/10.1177/1096348020978266
Edwards, D., Foley, C., & Hergesell, A. (2022). Delegate views on face to face and online conference attendance. International Journal of Business Events and Legacies, 1(1), 1–21. https://doi.org/10.63007/QCBW7584
Gerschewski, S., Evers, N., Nguyen, A. T., & Froese, F. J. (2020). Trade shows and SME internationalisation: Networking for performance. Management International Review, 60(4), 573–595.
GainingEdge. (2011). A report on destination competitiveness: Benchmarking global convention destinations. GainingEdge Consulting.
Gkarane, S., Vassiliadis, C., Kotzaivazoglou, I., Fragidis, G., & Vrana, V. (2025). Combating seasonality in regional tourism: A call to action through sport events and practitioner insights. Tourism and Hospitality, 6(2), 66.
Hur, D., Lee, S., & Kim, H. (2022). Are we ready for MICE 5.0? An investigation of technology use in the MICE industry using social media big data. Tourism Management Perspectives, 43, 100991. https://doi.org/10.1016/j.tmp.2022.100991
International Congress and Convention Association (ICCA). (2010). The international association meetings market 2001–2010: ICCA statistics report. ICCA.
International Congress and Convention Association (ICCA). (2011). The international association meetings market 2010: ICCA statistics report. ICCA.
Kim, E. G., Chhabra, D., & Timothy, D. J. (2022). Towards a creative MICE tourism destination branding model: Integrating heritage tourism in New Orleans, USA. Sustainability, 14(24), 16411. https://doi.org/10.3390/su142416411
Kourkouridis, D., Frangopoulos, Y., & Salepaki, A. (2024). Trade fairs, host cities and tourism development: The case of Thessaloniki, Greece. Tourism and Hospitality, 5(2), 333–353. https://doi.org/10.3390/tourhosp5020022
Martín-Rojo, I., & Gaspar-González, A. I. (2025). The impact of social changes on MICE tourism management in the age of digitalization: A bibliometric review. Review of Managerial Science, 19(7), 2211–2234. https://doi.org/10.1007/s11846-024-00751-3
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.
Ogbodo, A. J., Igwe, A. O., and Chidi-Wike, E. (2023). Promotion of agricultural cooperative through trade fairs in Enugu State of Nigeria. Annals of Management Studies, 10(2), 11–20. https://doi.org/10.5281/zenodo.8057012
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., ... & Moher, D. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. bmj, 372.
Ram, S. S., Stricker, D., Pannetier, C. et al. (2024). Voices of conference attendees: How should future hybrid conferences be designed? BMC Medical Education, 24, 393. https://doi.org/10.1186/s12909-024-05351-z
Saldaña, J. (2021). The coding manual for qualitative researchers (4th ed.). SAGE Publications.
Silva, P. M., Paço, A. F., & Moutinho, V. F. (2023). The trend of omnichannel trade fairs: Are B2B exhibitors open to this challenge? A study on Portuguese exhibitors. Journal of Business-to-Business Marketing, 30(1), 15–31. https://doi.org/10.1080/1051712X.2023.2174825
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of business research, 104, 333-339.
Sthapit, E., Garrod, B., Stone, M. J., Björk, P., & Song, H. (2023). Value co-destruction in tourism and hospitality: A systematic literature review and future research agenda. Journal of Travel & Tourism Marketing, 40(5), 363–382. https://doi.org/10.1080/10548408.2023.2255881
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British journal of management, 14(3), 207-222.
United Nations World Tourism Organization (UNWTO). (2012). MICE industry: An Asia-Pacific perspective. UNWTO.
Vitali, V., Bazzani, C., Gimigliano, A., Cristani, M., Begalli, D., & Menegaz, G. (2022). Trade show visitors and key technological trends: From a literature review to a conceptual framework. Journal of Business & Industrial Marketing, 37(13), 142–166. https://doi.org/10.1108/JBIM-10-2021-0461
World Travel & Tourism Council (WTTC). (2011). Business travel: A catalyst for economic performance. WTTC.
Yates, J., Kuriakose, J., Li, Y., Green, J., & Dangour, A. D. (2022). Can virtual events achieve co-benefits for climate, participation, and satisfaction? Comparative evidence from five ANH Academy Week conferences. The Lancet Planetary Health, 6(10), e824–e832. https://doi.org/10.1016/S2542-5196(21)00355-7
Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE Publications.
Yoon, T.-H., & Wang, S. (2023). How important is stakeholder collaboration in the MICE industry: Antecedents and outcomes of supply chain integration. Sustainability, 15(20), 14966.
Zhang, R. R., Abd Rahman, A., Aziz, Y. A., & Sidek, S. (2023). Unpacking technological and interpersonal interaction on value co-creation and outcomes in trade show: A dyadic examining view. Journal of Hospitality and Tourism Management, 55, 334–343. https://doi.org/10.1016/j.jhtm.2023.05.007
