STRATEGI PENERAPAN COST REDUCTION DALAM OPTIMALISASI PENINGKATAN PROFIT PADA SEKTOR INDUSTRI BISNIS PERHOTELAN (STUDI KASUS PURCHASING DEPARTMENT PADA 3 HOTEL BERBINTANG 5 DI JAKARTA)
Abstract
This study aims to analyze the implementation of cost reduction strategies in the purchasing department to optimize profit increases in the five-star hotel business sector, with a case study of three five-star hotels in Jakarta. The research focuses on how cost reduction strategies, such as price negotiations and supplier network alliances, can significantly impact operational efficiency and profitability. Using a qualitative approach, data were collected through observations, interviews, and documentation over six months (February–July 2024). The results indicate that cost reduction strategies contribute to a 10%–30% increase in hotel profits. SWOT analysis revealed strengths like reduced purchasing costs and better budget control, weaknesses such as product quality risks and delivery delays, opportunities including inventory security and strong supplier relationships, and threats like market price fluctuations and government regulations. The study concludes that effective cost reduction strategies in purchasing are crucial for enhancing hotel profitability and competitiveness.
Keywords: Profit, Savings, Purchasing, Improvement
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