STRATEGI KOMUNIKASI BANK SAMPAH KALIBUKBUK BERSIH (KALIBER) DALAM PENGELOLAAN SAMPAH DI DESA KALIBUKBUK, KECAMATAN BULELENG
Keywords:
Waste Bank, Communication StrategyAbstract
Until now, waste is still a problem that is very difficult to overcome, the purchase and use of goods that are difficult to decompose is still a big concern in waste management, the lack of public understanding regarding waste management makes waste difficult to deal with. A communication strategy needs to be implemented to encourage community participation in waste management efforts through the clean Kalibukbuk waste bank program. The three main issues discussed are: (1) What is the Kalibukbuk waste bank's communication strategy in introducing the waste bank program, (2) What are the obstacles to the waste bank in waste management in Kalibukbuk Village, (3) What are the implications felt by the people of Kalibukbuk Village. This research uses the theory of gaining compliance, identification theory and the theory of beliefs, attitudes and values as the basis for analysis. This type of research uses purposive sampling with the method of collecting observation, interview, documentation and literature study data, then analyzed descriptively qualitatively. The results of this research show that through the outreach communication strategy carried out by the Kalibukbuk Clean Waste Bank, it has had a positive impact on the people of Kalibukbuk Village, simple small practices provided by waste bank officers are able to provide new insights for residents in managing waste. The programs offered not only improve the local economy but also provide learning opportunities for children. The communication strategy carried out by the Kalibukbuk Clean Waste Bank is expected to be able to invite the public to join as customers to help deal with waste in Kalibukbuk Village.
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