Strategi Social Media Marketing dengan 7C Framework Interface Costumer

Abstract

The rapid development of information technology has an impact on increasing the penetration of social media as a platform in interacting in every aspect of life. This condition brings a change in the marketing paradigm that leads to the use of social media with the concept of social media marketing. To maximize marketing performance with a social media marketing strategy, a relevant model is needed to measure the effectiveness of its application with the 7C Framework Customer Interface consisting of Context, Content, Community, Customization, Communication, Connection, and Commerce. Some previous research results show that the approach to social media marketing strategies has a significant influence on marketing effectiveness.