Dampak Transformasi Kewirausahaan melalui Pemanfaatan Teknologi sebagai Keberlanjutan Bisnis di Era Digital

Abstract

This article discusses how business is changing due to the use of digital technology as a key factor in achieving successful business operations in the digital era. In the increasingly rapidly developing digital era, business intelligence no longer only depends on individual abilities in launching new businesses, but also encourages the application of digital technology for innovation, growth and development. This article explains how digital technology impacts several aspects of business operations, such as sales, operations management, product development, and customer relationships. In addition, this article discusses the challenges business owners face in implementing digital technology, such as data security, system integration, and organizational culture transformation. This article highlights the potential benefits of utilizing digital technology in business operations, including increased operational efficiency, increased competitiveness, and reduced market volatility, through relevant research studies and findings. As well as challenges and risks that must be overcome with good strategy and flexibility to achieve business sustainability who are successful in the digital era.