Merintis Jiwa Kewirausahaan pada Kalangan Mahasiswa Menuju Kesuksesan Bisnis Era Digital

Abstract

The business world has experienced major shifts during the current era of digitalization and globalization. Business people face many challenges due to changing thinking, changing market needs, and increasingly fierce competition. Entrepreneurship is the key to creating new opportunities and responding to change in a strong entrepreneurial environment. This qualitative descriptive study is based on a literature review and analysis relevant to changes in entrepreneurial practices and the application of digital technology in the context of the digital era. References used include articles in journals, books and other relevant sources. By learning entrepreneurial skills, students can develop innovation in their business. They can discover new opportunities, test creative ideas, and implement new strategies in their companies. In the ever-changing digital era, innovation is the key to business success. Courageous students will be better prepared to overcome problems in innovative ways in a dynamic business environment. From the previous discussion, it can be concluded that entrepreneurship plays an important role in shaping students' character, skills and attitudes to face the dynamic business world. Through developing an entrepreneurial spirit, students can develop creativity, innovation, soft skills, independence and a broad understanding of business. Building an entrepreneurial spirit among students has various benefits and positive implications.