KOMUNIKASI BISNIS DALAM PERSFEKTIF HINDU
Keywords:
Business communication, Hindu perspective, business ethics, Tri Hita Karana, spiritual values, business sustainabilityAbstract
This research explores business communication from a Hindu perspective, highlighting how Hindu spiritual and ethical values can be applied in modern business practices. Using a qualitative approach, this research analyzes the main principles of Hinduism such as Dharma (duty and truth), Ahimsa (non-violence), Satya (honesty), and Karuna (compassion), as well as the Tri Hita Karana concept which emphasizes the balance of relationships between humans. with God, between humans, and with the environment. This research found that business communication based on Hindu values has the potential to create a work environment that is harmonious, transparent and full of integrity. Additionally, this approach encourages socially and environmentally responsible business practices, which focus not only on material profits but also on societal well-being and environmental sustainability. The practical implications of this research show that the integration of Hindu values in business communication can strengthen business relationships, increase trust, and support long-term business sustainability.
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