PERSEPSI GENERASI Z TERHADAP SENIOR LIVING TOURISM DI JAKARTA
Keywords:
Wellbeing Perception; Perceived Value; Behavioral Intention; Senior Living Tourism; Generation Z; Jakarta.Abstract
This study examines Generation Z’s perception of senior living tourism in Jakarta, focusing on the role of wellbeing perception in shaping perceived value and behavioral intention. The increasing elderly population has encouraged the emergence of senior living tourism as a form of tourism that integrates recreational, social, and health-oriented services to support active and meaningful aging. However, public understanding and acceptance of this concept, particularly among younger generations, remain limited. This study aims to analyze the effect of wellbeing perception on behavioral intention, both directly and indirectly through perceived value among Generation Z in Jakarta. A quantitative approach was employed using a survey method, and data were collected from 250 Generation Z respondents domiciled in Jakarta. The analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that wellbeing perception has a significant positive effect on behavioral intention and perceived value. Perceived value was also found to have a significant effect on behavioral intention. Furthermore, perceived value significantly mediates the relationship between wellbeing perception and behavioral intention. These findings highlight that Generation Z’s support and acceptance of senior living tourism are strongly influenced by their perception of elderly wellbeing and the value they associate with the concept. This study emphasizes the importance of communicating senior living tourism as a socially valuable and wellbeing-oriented tourism concept to ensure its sustainable development in urban areas such as Jakarta.
References
Patterson, I., Balderas-Cejudo, A., & Pegg, S. (2021). Tourism preferences of seniors and their impact on healthy ageing. Anatolia, 32(4), 553–564. https://doi.org/10.1080/13032917.2021.1999753
Pradiptha, A. P., Qur’ani, J., & Selviana, T. (2025). Perilaku Konsumsi Generasi Z Terhadap Minuman. Journal of Business, Management and Accounting, 6(3), 874–885.
Qian, J., & Li, X. (2024). Perceived Value, Place Identity, and Behavioral Intention: An Investigation on the Influence Mechanism of Sustainable Development in Rural Tourism. Sustainability (Switzerland), 16(4). https://doi.org/10.3390/su16041583
Qiao, G., Ding, L., Xiang, K., Prideaux, B., & Xu, J. (2022). Understanding the Value of Tourism to Seniors’ Health and Positive Aging. International Journal of Environmental Research and Public Health, 19(3). https://doi.org/10.3390/ijerph19031476
Qur’ani, J. (2023). Pengaruh Revitalisasi Sarana Prasarana Dan Harga Tiket Masuk Terhadap Loyalitas Pengunjung Melalui Kepuasan Pengunjung Di Taman Mini Indonesia Indah. Jurnal Ilmiah Pariwisata Budaya Hindu, 4(2), 178–188. https://doi.org/doi.org/10.55115/cultoure.v4i2.3585
Qur’ani, J., & Pinontoan, N. A. (2024). Pengaruh Persepsi Gastronomi Terhadap Niat Berkunjung Ke Danau Toba (Studi Pada Pengguna Instagram Generasi Z). Cultoure, 5(2), 167–172.
Qur’ani, J., & Rianty, R. (2025). Systematic Literature Review Atas Perkembangan Wellness Tourism Dan Industri Spa : Dari Tren Global Menuju Transformasi Berkelanjutan. Cultoure, 6(2), 75–84.
Ryu, K., Han, H., & Jang, S. (Shawn). (2010). Relationships among hedonic and utilitarian values , satisfaction and behavioral intentions in the fast-casual restaurant industry. Emerald. https://doi.org/10.1108/09596111011035981
Szromek, A. R. (2021). The Sustainable Business Model of Spa Tourism Enterprise — Results of Research Carried Out in Poland. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 73. https://doi.org/10.3390/joitmc7010073
Zielińska‐szczepkowska, J. (2021). What are the needs of senior tourists? Evidence from remote regions of europe. Economies, 9(4). https://doi.org/10.3390/economies9040148
